The Product Marketing team at Airship is responsible for Go-to-Market (GTM) planning and execution of the establishment of customer experiences through digital engagement as a vital, value-creation corporate strategy. You will help do so through world-class marketing, competitive positioning, customer and influencer validation, sales enablement, and a combination of thought leadership and technical content creation.
As a Product Marketing Manager, you will be executing GTM plans for Sales, Customer Success, Partnerships, and Demand Gen teams. You’ll be working closely with leadership in these functional areas, engaging in customer and analyst discussions, and often presenting your plans and outcomes to these stakeholders. Close collaboration with product leaders and a deep understanding of our offerings and those of our top competitors relative to the value they create for customers will be key success factors.
Specific responsibilities will include:
- Drive go-to-market plan and execution for new features and capabilities, position use cases, benefits and value to customers and prospects across industries
- Partner with product management and engineering leads from ideation through the general availability of enhancements and releases
- Create collateral to train sales, and partners and excite customers about upcoming innovations, inform and maintain product roadmaps
- Create content across multiple forms for different audiences to drive data-driven demand and pipeline metrics
- Construct and launch a variety of assets including scheduled newsletters, one-off announcements, event promotional messaging, and more
- Competitive analysis of vendor offerings across all key market segments.
- Drive cross-functional collaboration and find ways to improve existing processes
- Develop joint positioning and go-to-market strategies with key Airship partners
- Accelerate deals by working with sales to provide positioning and pricing guidance
- Fuel business growth through pricing, financial and pipeline tracking and analysis
Experience:
- 4+ years of product marketing experience at a SaaS company
- Strong market knowledge about the mobile app marketing landscape and experience marketing SaaS-based platforms
- Ability to succinctly transform technical features and complex concepts into use cases, benefits, and value that captivate prospects and customers
- A self-starter with an entrepreneurial mindset who is comfortable ideating, driving, and owning initiatives from end-to-end and successfully aligning all cross-functional stakeholders
- Creative thinker, a story-teller and confident communicator with proactive marketing ideas and solid experience collaborating, supporting, and, at times, influencing cross-functional global teams
- Successfully launched products in close collaboration with key stakeholders like product management, demand gen, sales, customer success, and partner teams.
- Proven track record of crafting compelling content, as well as creating product launch, marketing, and sales assets, including demo videos, pitch decks, customer reference programs
- Experience marketing to a variety of target personas (executive, manager, user), understanding buyer journeys as well as elements of data-driven operating models for pipeline and revenue growth
- Data-driven and analytical. Plan, track, measure, and report against set goals
Airship’s Talent Commitment:
At Airship, we are committed to attracting, retaining, and growing top talent. To do so, we strive to make our innovative digital-first organization a great place to work and provide employees with compensation that is aligned to our company mission and values. Our culture is one of high performance, accountability, and team collaboration, and our compensation structure is designed to reflect that.
Compensation at Airship
Airship’s compensation is determined by a variety of factors including market data, experience ladders, and geographical location. The starting salary range for this position is $104,000 - $118,000. Some roles may also be eligible for commission, bonus, competitive equity packages, and other performance incentives. In addition, we also provide an extensive suite of benefits including 401k, flexible time off, remote first environment, and professional development offerings as part of our total rewards approach to compensation.
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