What You’ll Do:
Lead the go-to-market (GTM) strategy for Halborn’s upcoming cybersecurity training platform, with a focus on B2B and B2E markets.
Collaborate with technical teams to understand complex DLT and cybersecurity topics, turning them into digestible, engaging marketing content.
Develop and execute product launch strategies, ensuring the training platform is effectively positioned in target markets.
Create targeted campaigns that nurture leads through the marketing funnel, from awareness to conversion, leveraging multiple channels such as webinars, white papers, and email marketing.
Design product-centric content, including educational materials, case studies, demo videos, and thought leadership pieces to drive platform adoption.
Coordinate with stakeholders across marketing, sales, and product teams to streamline communication, ensure alignment, and deliver integrated marketing campaigns.
Track and report on the effectiveness of marketing initiatives using data-driven insights from Salesforce MCAE (fka Pardot), Google Analytics, and other marketing platforms.
Propose and implement marketing automation tools to improve process efficiency and user experience.
Plan, manage, and execute marketing events, including virtual workshops, webinars, and live product demos, to promote the training platform.
Qualifications:
4+ years of experience in product marketing, preferably in the tech or cybersecurity sectors.
Demonstrated experience managing the entire product marketing lifecycle, from ideation and strategy to execution and reporting.
Strong understanding of DLT, cybersecurity, and technical concepts, with a proven ability to translate them into marketable content.
Proven success in rolling out B2B/B2E products, with an emphasis on education or SaaS platforms.
Excellent project management skills, with the ability to manage timelines, stakeholders, and multiple initiatives simultaneously.
Highly proficient in data analysis, using metrics to measure campaign success and make informed decisions.
Strong communication skills, both written and verbal, to articulate complex concepts clearly to a broad audience.
Proactiveness and attention to detail.
Willingness to work in an asynchronous, fast-paced environment.
Bonus Points:
Experience with Salesforce / MCAE (Pardot).
Background in UX Design or UI optimization for digital platforms.
Knowledge of e-learning platforms or experience marketing educational technology.
