Product Marketing Manager

Are you the one?

We are seeking an experienced and strategic Product Marketing Manager to drive the go-to-market strategy and execution for our innovative blockchain products and services. As a Product Marketing Manager at Nethermind, you will play a crucial role in shaping the positioning, messaging, and launch of our products, working closely with our product, marketing, and sales teams to drive adoption, growth, and success.

The ideal candidate will have a proven track record of developing and executing successful product marketing strategies in the blockchain industry, with a deep understanding of the market landscape, target audience, and competitive dynamics. You should be skilled in translating product features and benefits into compelling value propositions, creating engaging content, and enabling sales teams to effectively communicate and differentiate our offerings.

Responsibilities

• Develop and execute go-to-market strategies for our blockchain products and services.

• Conduct market research and competitive analysis to identify opportunities and key differentiators.

• Collaborate with product teams to define roadmaps, prioritize features, and gather customer insights.

• Create compelling product messaging and content to communicate the value and benefits of our offerings.

• Manage product launch plans and coordinate cross-functional efforts to ensure successful launches and ongoing growth.

• Enable and train sales teams on product messaging, value propositions, and competitive differentiation.

• Analyze product performance metrics and customer feedback to optimize positioning and inform future strategies.

Must Haves

1. 7+ years of product marketing experience, with at least 3 years focused on marketing blockchain or cryptocurrency products.

2. Proven track record of developing and executing successful go-to-market strategies for blockchain or cryptocurrency products, driving adoption, growth, and revenue.

3. Deep understanding of the blockchain and cryptocurrency market landscape, including key players, technologies, trends, and customer needs and pain points.

4. Exceptional communication and storytelling skills, with the ability to create compelling product messaging and content that resonates with target audiences.

5. Strong analytical skills, with the ability to gather and analyze market research, customer insights, and product performance data to inform strategic decision-making.

6. Excellent collaboration and leadership skills, with the ability to work effectively with cross-functional teams and drive alignment and execution across the organization.

7. Bachelor's degree in marketing, business, or a related field. MBA or relevant advanced degree is a plus.

Nice to Haves

1. Experience with agile product development methodologies and working closely with product management teams.

2. Familiarity with marketing automation and CRM tools, such as Hubspot, Marketo, or Salesforce.

3. Experience with product-led growth strategies and user acquisition tactics in the blockchain or cryptocurrency space.

4. Proven track record of launching and scaling successful blockchain or cryptocurrency products in global markets.

5. Thought leadership and public speaking experience, with the ability to represent the company and our products at industry events and conferences.

6. Technical background or understanding of blockchain architecture, consensus mechanisms, and smart contracts.