Principal Product Manager II, Hardware

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Team

At Life360, we're dedicated to making the world a safer and more connected place through our innovative hardware devices and mobile applications. We're looking for a Principal Hardware Product Manager to join our diverse and dynamic team. In this role, you’ll help us enhance the award-winning experiences we offer to our 70 million members and continue our mission of addressing everyday challenges with our 10+ million active devices. We value a range of perspectives and experiences and seek a driven, resilient, and proactive individual to lead the development and integration of our products, ensuring they meet the needs of our diverse user base.

About the Job

This role combines strategic thinking, hands-on action, and constant communication. You will analyze user behavior, surveys, consumer interviews, and competitor offerings to gain insights and understand user needs. Your goal is to identify how Life360's devices, mobile applications, and network solutions can address these needs.

As a cross-functional role, you will collaborate with teams in engineering, design, operations, finance, and executive leadership to launch features and grow business opportunities. Success requires strong analytical skills, effective teamwork in a matrix organization, and the ability to integrate various technologies into products that resonate with a diverse customer base. The ideal candidate has experience in software and hardware development, from requirements management to volume manufacturing, and a background in Consumer Electronics. At Life360, "Direct with Respect" is a core value. We seek a leader who can receive candid feedback from multiple stakeholders. Conversely, the Hardware product leader will be expected to speak with confidence and candor.

The US based salary range for this position is $195,000 to $275,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Understand and Innovate: Explore and integrate customer needs, technology trends, and competitive insights to craft strategic product visions.
Design Quality Experiences: Develop engaging and high-quality experiences across hardware, firmware, and software throughout the product lifecycle.
Stay Ahead of Trends: Keep abreast of evolving hardware technologies and assess how they can enhance consumer experiences.
Envision Future Products: Conceive next-generation hardware products that merge existing and emerging technologies to redefine user experiences.
Strategic Planning: Analyze market dynamics and position our products to be industry-leading.
Roadmap Development: Create and communicate a long-term hardware roadmap aligned with your strategic vision.
Collaborate with Engineering: Work with engineering teams to explore new possibilities and address feasibility challenges through creative problem-solving.
Data-Driven Insights: Partner with analytics teams to achieve measurable outcomes and drive product success at scale.
Cross-Functional Collaboration: Engage with sales, marketing, and finance teams to build robust business cases for features and products.
Requirements Management: Collect, review, and prioritize requirements from various stakeholders to guide product development.
Project Guidance: Support teams through the development process to deliver high-quality products.
Enhance User Satisfaction: Use usability studies, research, and market analysis to inform product requirements and improve user satisfaction.
Adapt and Innovate: Thrive in a dynamic environment by embracing fluid processes and creative problem-solving.
Develop Specifications: Create detailed user requirements to guide product specifications and design.
Broad Technological Knowledge: Utilize your knowledge of hardware, firmware, and software technologies, along with an understanding of manufacturing processes.

What We’re Looking For

Experience: 8+ years in hardware engineering, product management, or related fields, or equivalent experience.
Cross-Functional Leadership: 6+ years of experience managing projects across different teams or functions.
Technical Expertise: 3+ years of hands-on experience with consumer electronics, IoT, or mobile hardware technologies.
Visionary Thinking: Proven ability to develop and implement key strategies that shape team direction.
Results-Oriented: Demonstrated success in delivering effective and elegant products at scale.
Analytical Skills: Strong ability to interpret data and apply insights to decision-making.
Customer Focus: Experience in guiding product direction based on customer needs and feedback.
Resourcefulness: Ability to overcome challenges and adapt flexibly to changing circumstances.
Collaborative Approach: Experience working with cross-functional teams in complex environments.
Curiosity and Detail-Oriented: Passion for exploring details and bringing innovative solutions to the table.
Adaptability: Comfort with navigating uncertainty and evolving problem spaces.
Global Perspective: Experience developing products for diverse international markets and audiences.

Our Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
Flexible PTO, 13 company wide days off throughout the year
Winter and Summer Week-long Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

Be a Good Person - We have a team of high integrity people you can trust.
Be Direct With Respect - We communicate directly, even when it’s hard.
Members Before Metrics - We focus on building an exceptional experience for families.
High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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