Performance Marketing Specialist

Description

FloQast is seeking a Performance Marketing Specialist who will be a key contributor to the Marketing team. The ideal candidate will be responsible for creating, launching, optimizing, and reporting on B2B paid media programs across our various Paid Search, Paid Social, and Display channels. This candidate will play a pivotal role in achieving revenue objectives through paid media programs and will work closely with the Sr. Demand Generation Marketing Manager.

*Visa Sponsorship is NOT available at this time*

What You'll Do

Execute and help develop the B2B paid media strategy for always-on and program-focused marketing campaigns

Optimize Paid Search, Paid Social, and Display campaigns through rigorous testing, maximizing channels, ad campaigns, and ad types that drive the best results

Oversee and manage media campaigns across key platforms, including Google Ads, Microsoft Ads, LinkedIn Ads, Meta (Facebook/Instagram), and B2B 3rd party media vendors (ROS Display, E-Blasts, Newsletters, Content Syndication, Podcast media buys, etc.).

Ensure media campaigns are optimized not just for lead acquisition but also for profitability based on internal performance data insights

Manage end-to-end paid advertising campaigns including keyword research, campaign setup, ad copywriting & editing, bid & budget management, and performance analysis

Meet regularly with Ad Manager reps and source, negotiate, and meet regularly with 3rd party media vendors

Conduct regular competitor analysis to identify opportunities and areas for improvement, adjusting strategies as needed to scale our presence

Maintain focus on promoting existing core products that drive Sales Qualified Opportunities and Pipeline, while also building awareness for any new products / GTMs

Conduct market research to stay up-to-date with industry trends and audience behavior. Apply findings to enhance media strategies, improve campaign outcomes, and ensure alignment with profitability goals

Create automated reports in tools like Google Sheets and Google Slides for always-on & one-off campaign initiatives (channel reports, ad creative reports, individual campaign reports, etc.). These reports will need to pull automated, real-time front-end metrics from our various Ads Managers & back-end metrics from Salesforce

Collaborate with the creative team to develop compelling ad creatives and copy.

Continuously optimize ad performance based on key metrics, A/B testing results, and internal profitability data

Work with the Marketing Operations team to prepare detailed reports on campaign performance, including metrics related to paid media & 3rd party media website traffic lead generation, and overall ROI. Use this internal data to inform and refine future paid media & media buying strategies and investment decisions

Partner with the Sr. Demand Generation Marketing Manager to prepare & present bi-weekly and monthly business performance updates, identifying trends and recommendations for moving forward

What You'll Bring

Bachelor's degree in Marketing, Advertising, Business, or a related field

3+ years of B2B Paid Media marketing experience

Hands-on experience with Google Ads and Microsoft Ads, LinkedIn Ads, and Meta (Facebook/Instagram) Ads is a must

In-depth knowledge of digital advertising strategies, keyword research, audience targeting, and performance metrics

Experience with budgeting and financial management

Demonstrated success in utilizing internal data to inform investment decisions

Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously with strong prioritization skills

Detail-oriented, proactive, and results-driven with excellent communication skills

Ability to thrive in a fast-paced environment and adapt to changing market conditions

Team player with a positive attitude and strong work ethic

Nice-to-Haves

Experience with any other digital advertising platforms, such as YouTube Ads, TikTok Ads, X Ads, etc

Experience working with 3rd party media vendors for driving lead generation, influencing sales pipeline, and building brand awareness

Knowledge of Hubspot and Salesforce is preferred but not required

Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM) is preferred but not required

Affiliate marketing experience is preferred but not required

Knowledge of the accounting industry is preferred but not required

The base pay for this position is between $80,000 - $110,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.

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