We are on the lookout for an experienced Performance Marketing Manager who is not only proficient in their craft, but also passionate about making a meaningful difference in people’s lives. Your expertise will be instrumental in creating engaging marketing campaigns for our social media channels. Primarily for LinkedIn.
Offering the ultimate in flexibility, this role is entirely remote, allowing you to work from any location worldwide. You’ll have the freedom to set your schedule, joining a team of driven professionals from diverse backgrounds, all united in their ambition to streamline the path to employment for job seekers everywhere.
If you’re ready to apply your creative talents to empower others and have at least five years of experience developing and actively executing paid social strategies for a company with an international presence, we’re eager to meet you.
Your Course - and what we expect from you:
- Design and implement a strategy, vision, and roadmap to generate high-quality conversions via our paid social LinkedIn channel, ensuring alignment with overall marketing goals and target audience.
- Achieve ROAS goals linked to company objectives.
- Collaborate with the Creative team to design compelling, engaging, and effective ad creatives that resonate with our target audience, while adhering to platform best practices.
- Utilize advanced targeting options on paid social platforms to reach specific audiences and segments, ensuring campaigns are tailored to the right demographics, interests, and behaviors.
- Conduct A/B testing on various campaign elements, including ad copy, visuals, and targeting parameters, to continually improve performance.
- Generate regular performance reports and communicate results to stakeholders, highlighting key successes and areas for improvement.
- Work closely with other channel managers to drive efficiencies, ensuring they align with overall marketing goals and target audience.
- Oversee the relationship with LinkedIn account support.
- Manage tags and pixels, the Conversion API, and audiences as they pertain to each channel.
Your Equipment:
- A minimum of 5+ years of experience developing and actively executing paid social strategies on Meta, Linkedin, or TikTok, desirably in the B2C segment
- Advanced campaign management experience required for paid social, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics.
- Expertise in ad copywriting, creative best practices, and audience segmentation.Strong understanding and application of conversion tracking and pixel management.
- A very good understanding of different attribution models and how to plan budgets according to the channel value in the conversion/click path.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Strong understanding of the online advertising industry and social media landscape.
- Strong attention to detail and time management skills.
- Proactive, organized, and able to work autonomously.
- Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our campaigns.
- Fluency in English is a must; proficiency in other languages is desirable.
What you can expect on board:
- An international and diverse team of currently 70+talented and passionate people.
- An amazing team spirit and the drive to improve our product every single day.
- Salary package tailored to match your experience and responsibilities.
- Flexible working hours and absolutely no bureaucracy.
- Fully remote - Work from anywhere you like.
- Challenging tasks, fruitful interactions with your colleagues, as well as plenty of opportunities to bring in your own ideas.
- Virtual team lunches, regular team events and, most importantly, our annual JobLeads Sailing Week in the Mediterranean.
If you are a passionate and creative individual with a strong understanding of paid social performance marketing and a desire to help shape the online presence of JobLeads, please send us your application. We look forward to meeting you!
