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Performance Marketing Manager

Remote (United States)

Who We Are

Ellevest is an investing and wealth management company built by women, for women. In a sea of financial services, we stand apart with our mission to get more money in the hands of women, no matter where they’re starting or how far they’ve come. We started by building the only gender-aware online investing platform that takes totally un-ignorable realities (like pay gaps, different salary curves, and women’s longer lifespans) into account. Then we added financial planning services for Ellevest clients, plus a full-service private wealth management service that helps high net worth people, families, and institutions align their financial power with their values.

Ellevest was co-founded by Wall Street veteran, Sallie Krawcheck. Prior to Ellevest, Krawcheck was one of the only financial executives of her generation to have held C-suite roles at the largest global banks — as CEO of Merrill Lynch, Smith Barney, US Trust, and Sanford Bernstein and as CFO of Citi. As a venture-funded business, we’ve beat impossibly long odds to raise $145 million in venture-capital funding (women CEOs raise $1 out of every $10,000 Series B fintech dollars). Our investors include: Rethink Impact, Venus Williams, Valerie Jarret, Pivotal Ventures, and Melinda Gates’ family office.

Diversity, Equity & Inclusion

Ellevest is an equal opportunity employer and we value diversity at our company. Data shows that diverse teams are more innovative, make better decisions, and lead to greater employee engagement. When hiring, we look for culture add, not culture fit. That means hiring people who bring new perspectives and different experiences to our team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

About This Position

As a Performance Marketing Manager at Ellevest, you will be responsible for ideating, prioritizing, and driving our paid and performance marketing strategy – including ads across digital advertising platforms like Meta, LinkedIn, etc., as well as paid search and SEO optimizations – with an end goal to intentionally accelerate growth across product lines. This is a highly cross-functional role where you’ll partner closely with colleagues across creative, data, and marketing. 

The ideal candidate is as comfortable discussing creative strategy as they are digging into data, and is excited to contribute in a collaborative, mission-driven environment. We’re looking for someone who is enthusiastic about our mission, and is keen to thoughtfully implement new channel areas to accelerate growth. You’re always testing out emerging platforms, features, formats, and techniques.

You bring a strong growth mindset, with an eagerness to learn new tools and skills as the needs of the team evolve. You enjoy collaborating with teammates across disciplines, always bringing a data-driven, thoughtful approach to solving tough problems. You’ve personally managed large digital media budgets in the past with a track record of success. 

Day-to-day you will:

  • Lead paid acquisition strategy, planning, and execution across multiple networks such as paid social, search, programmatic and offline channels
  • Develop performance marketing strategies based on research findings from competitors and relevant adjacent services
  • Implement competitive messaging tactics that engage and convert new clients
  • Leverage data and qualitative insights to identify ways to improve and iterate
  • Source and test new client acquisition channels with the goal of finding efficient and scalable ways to grow the business and support new Ellevest offerings
  • Manage priorities and communication across performance marketing initiatives; summarize learnings and data to share with key stakeholders
  • Work closely with designers, copywriters, and strategists from ideation to launch to quantify the impact of their work
  • Support SEO optimizations and implementing SEO recommendations
  • Manage influencer relationships to source content
  • Develop a strong working relationship with Compliance to ensure performance marketing is in line with investment advisor regulations

We’re looking for: 

  • Experience in a growth marketing role with a focus on performance marketing  
  • Deep knowledge of digital advertising platforms including (but not limited to) Meta, Google, etc. as well as with the broader ad tech landscape
  • Experience scoping and communicating technical requirements to ensure accurate tracking of channels, conversion events, and other performance data
  • Familiarity with SEO best practices
  • Ability to multiple partners, channels, and competing priorities
  • A point-of-view on advertising creative and instincts for understanding consumer behavior, balanced by a track record of rigorous data analysis and hypothesis-driven experimentation
  • Strong communication skills, a positive attitude, and willingness to learn on the job
  • Passion for our women-oriented mission

Ellevest's compensation framework is based on relevant data, benchmarking and research for comparable companies and on our internal pay equity policies. The prospective annual salary for this role is $90,000-105,000. In addition to base salary, Ellevest compensation offering for full-time employees will also include the following benefits: equity, 401k plan with employer contribution, medical, dental and vision health insurance (80% of premiums covered by employer), unlimited paid time off and flexible scheduling, paid parental leave, learning and development opportunities, financial support for accessing reproductive healthcare, free access to Ellevest membership and discounts on Wealth Management offering. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including (but not limited to) the applicant's experience, skills, certifications, as well as internal equity among our team. 

Working at Ellevest

Ellevest was founded in New York City, but today, our fully remote team is spread across the whole United States. As a member of the team, you can expect to do work that directly impacts our mission and the lives of real women every day.

We’re also dedicated to building a work environment where everyone on our team can grow and thrive, with flexible working hours and time off; remote work policies designed for transparency and effective cross-team collaboration; ongoing team building and professional development; and more.

Do you think you could thrive in this role?

Please send us your application — even if you don’t check every single box. No two people’s career paths look exactly alike, and skill sets come in many different forms. We can’t wait to hear about yours.

Note: Instead of a cover letter, we ask you to answer the questions at the bottom of this application.

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