Our client is at the forefront of developing solutions to combat financial crimes, providing essential tools for anti-money laundering and fraud detection. They are in search of a Paid Media Specialist with a strong B2B digital marketing background in the technology sector, ready to manage and expand their digital campaigns, particularly on LinkedIn and Google.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST or PST
Key Responsibilities:
LinkedIn Campaign Management: Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition.
Google Ads Strategy: Manage and optimize Google Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments.
Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
6sense Campaigns (advantageous, not a requirement): Utilize 6sense for deeper insights into account-based marketing efforts, applying intent data to improve campaign targeting.
CRM and CMS Management: While not mandatory, utilizing tools like HubSpot, Salesforce, and Webflow for marketing ops assistance is nice to have.
Analytics and Reporting: Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights.
What Success Looks Like:
Lead Generation Efficiency: Your targeted campaigns on LinkedIn and Google Ads have measurably increased lead quality and quantity.
Campaign Optimization: Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.
Strategic Contribution: You've successfully integrated insights from 6sense to enhance the targeting and effectiveness of campaigns.
Required Skills and Qualifications:
Proven Experience: At least 3-5 years in paid media management with significant B2B technology sector experience.
LinkedIn and Google Ads Expertise: Extensive experience in managing and optimizing campaigns on these platforms.
Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
Technical Skills: Knowledge of 6sense, HubSpot, Salesforce, and Webflow is advantageous but not required.
Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.
This role offers a dynamic opportunity for a Paid Media Specialist to significantly impact a pioneering company in financial crime prevention technology. If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth in the tech sector.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
