Our client is a leading SaaS provider in the Medspa industry, helping aesthetic businesses scale through cutting-edge marketing solutions. We are seeking a Paid Media Designer to lead our Meta Ads team, drive high-performing creative strategies, and manage A/B testing at scale.
Location: Remote
Role Overview:
The Paid Media Designer will be responsible for leading creative strategy and execution for Meta Ads campaigns. This role requires a proactive, self-sufficient leader who can independently define creative briefs, delegate tasks to junior designers, and oversee A/B testing. The ideal candidate will have a strong background in ad design, video editing, and conversion optimization.
Key Responsibilities:
Act as the Lead Creative for the Meta Ads team, overseeing the conceptualization and execution of high-performing ad creatives.
Develop and refine detailed creative briefs to guide junior designers in producing scalable and effective A/B test variations.
Design Meta ad creatives (static and video formats) for A/B testing and campaign optimization.
Create and test basic video ads to improve engagement and conversions.
Ensure that all creatives align with luxury, high-end aesthetics and minimalist, natural beauty styles to resonate with Medspa audiences.
Collaborate with media buyers, marketing strategists, and design teams to optimize campaign performance.
Develop scalable templates that can be adapted across 200+ Medspa locations while maintaining a personalized and unique feel.
Analyze performance metrics (CTR, CPC, conversion rates, ROAS) and refine ad creatives based on data insights.
Maintain up-to-date knowledge of Meta’s advertising policies and best practices to ensure compliance and effectiveness.
Qualifications & Skills:
3+ years of experience in Meta Ads creative strategy, graphic design, or performance marketing.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools.
Strong ability to create high-converting ad creatives, including static images and short-form videos.
Experience with A/B testing methodologies and conversion rate optimization (CRO).
Strong understanding of Meta Ads algorithms and creative best practices.
Excellent eye for high-end aesthetics, brand consistency, and ad personalization.
Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
Strong communication skills and ability to provide clear feedback to designers and team members.
Experience in the US market and Medspa industry is a plus.
Compensation & Benefits:
Competitive salary based on experience
Professional development opportunities
Access to industry-leading marketing tools and resources
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
