Join our client's dynamic consulting marketing agency that serves a diverse set of clients across various industries including DTC, B2B, and lead generation. The agency is seeking a skilled Paid Media Buyer who is proficient in managing and optimizing campaigns on both Google and Meta platforms.
This role is ideal for a strategic thinker who can independently manage multiple accounts and campaign types, ensuring optimal use of budgets and achieving client goals.
Location: Fully-Remote (Work from Home), Flexible Hours
Key Responsibilities:
Campaign Management: Develop, execute, and manage multiple paid media campaigns across Google and Meta platforms for a variety of clients in different sectors.
Budget Management: Strategically allocate daily spending for each account to maximize ROI without overspending. Monitor budgets closely to ensure all campaigns run effectively within the allocated financial parameters.
Target Audience Strategy: Identify and segment target audiences for each campaign based on client objectives and campaign goals. Continuously refine targeting strategies to improve campaign performance.
A/B Testing: Design and implement A/B tests for various campaign elements such as ad copy, landing pages, and targeting to identify the most effective strategies and optimize campaign results.
Performance Analysis: Regularly analyze campaign performance, gather insights, and make data-driven decisions to enhance future campaign strategies. Provide detailed reports and actionable recommendations to clients and internal teams.
Client Collaboration: Work closely with clients to understand their marketing objectives and provide strategic guidance on paid media strategies. Adjust campaigns based on client feedback and market changes.
What Success Looks Like:
Optimized Campaign Performance: You consistently manage campaigns that meet or exceed client KPIs through careful planning and optimization.
Efficient Budget Use: Your ability to manage budgets effectively ensures that client funds are utilized optimally, maximizing returns without overspending.
Client Satisfaction: High levels of client satisfaction with your strategic insights and responsive management of their paid media needs.
Qualifications:
Experience: Proven track record as a Paid Media Buyer with extensive experience managing diverse campaigns on Google and Meta platforms.
Strategic Thinking: Ability to independently develop and execute effective paid media strategies tailored to client needs and campaign goals.
Analytical Skills: Strong analytical abilities with proficiency in using tools like Google Analytics, Google Ads, and Meta Business Suite to analyze campaign data and generate insights.
Communication Skills: Excellent communication and presentation skills to effectively collaborate with clients and internal teams.
Detail-Oriented: Meticulous attention to detail, especially in budget management and performance analysis.
Adaptability: Flexible and adaptive to manage multiple clients across various industries, responding effectively to diverse marketing needs and changes in the digital landscape.
This role offers an exciting opportunity for a Paid Media Buyer to leverage their expertise in a consulting agency with a wide array of clients. If you are driven by results, proficient in managing complex campaigns, and skilled in strategic budget management, we invite you to apply and contribute to our client's success in transforming client businesses through targeted digital advertising.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
