Marketing Performance Copywriter
About us
Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.
With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.
Position Overview:
We are seeking a talented Performance Copywriter to join our marketing team. The ideal candidate will have a proven track record of creating compelling copy that drives installs and purchases. This role will focus on crafting copy for various digital marketing channels with a strong emphasis on driving performance metrics such as CPA and ROI.
Proven experience as a performance copywriter, preferably in a digital marketing agency or in-house marketing team.
Exceptional writing skills with a keen eye for detail and grammar.
Strong understanding of digital markeResponsibilities:
Develop highly effective, original, and targeted copy for performance marketing creatives.
Actively participate in creative producers team brainstorms to contribute innovative ideas and concepts and develop the existent copies.
Create compelling communications tailored specifically for blogger briefs to ensure those communications correspond to performance marketing standards.
Conduct thorough research and analysis to understand target audience demographics, preferences, and behaviors.
Collaborate closely with the SMM, ASO and CRM teams as needed to ensure cohesive messaging and alignment across all channels.
Stay up-to-date with industry trends and best practices in copywriting and digital marketing.
Requirements:
Proven experience as a performance copywriter, preferably in a digital marketing agency or in-house marketing team.
Exceptional writing skills with a keen eye for detail and grammar.
Strong understanding of digital marketing principles and techniques.
Ability to work under tight deadlines and manage multiple projects simultaneously.
Excellent communication and collaboration skills.
Bachelor's degree in Marketing, Communications, English, or related field would be advantageous.
Having a background in Health and Fitness (H&F) would be advantageous.
Location:
Warsaw, London, Barcelona, Cyprus
