This role is pivotal in driving the effectiveness and efficiency of Vimeo B2C marketing initiatives through the strategic management of technology, process optimization, and project management. Your day-to-day work will include building email marketing campaigns, optimizing platform configuration and set-up, troubleshooting campaign and data issues, working closely with numerous internal teams, and interacting with several third-party vendors.
What you’ll do:
Marketing Technology Expertise:
- Assist with the evaluation, implementation, and management of marketing technology systems and integrations.
- Optimize and audit existing systems to ensure maximum efficiency.
- Design tactical approaches for implementing new products and solutions.
- Assist with the management of relationships with technology vendors.
Marketing Campaign Management:
- Own email template builds for both Ad Hoc, Automated, and API-triggered emails
- Ability to troubleshoot and optimize email template code, i.e. HTML, CSS, Scripting
- Collaborate with marketing and product teams to ensure all campaign requirements are understood and implemented correctly
Analytics and Reporting:
- Develop and maintain reports and alerts for Email engagement and Operational performance.
- Measure team-wide efficiency leveraging agile methodologies and principles.
- Provide valuable insights to stakeholders to drive informed decision-making.
Process Optimization:
- Review, update, and create processes to enhance efficiency.
- Understand objectives for each campaign and advise on the best way to build customer journeys, segmentation, and personalized content.
- Ensure campaigns adhere to standard processes and quality standards.
Qualifications:
- 3-5 years in a marketing operations role with a focus in B2C marketing
- Strong Proficiency with B2C marketing technology platforms, ex. ESP’s, CDP’s, Deliverability Tools, Email Render Testing Tools, etc. Bonus: Salesforce Marketing Cloud, Simon Data, Validity, Litmus.
- Strong Proficiency with HTML, CSS, Scripting. Bonus: SQL
Experience using project management software. Bonus: JIRA, Asana and Airtable.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional organizational and project management abilities, i.e. time management.
- Excellent communication, interpersonal, and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment while effectively managing multiple priorities at the same time.
Targeted Base Salary Range: $100,800.00 to $154,000.00
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.
Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
#LI-RS1
