Description
Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.
Why This Role Is Important to Arcadia
Arcadia is hiring for a Marketing Operations Manager responsible for overseeing the technologies and automations used by Arcadia’s Marketing team to support and streamline Arcadia’s processes. Reporting to the Senior Growth Marketing Manager, the candidate is going to review Arcadia’s current marketing technologies, regularly analyze data and develop reports for the marketing and sales teams to make marketing initiatives more successful. This key role involves managing email campaigns, analyzing marketing campaign performance, and ensuring our marketing efforts are directly contributing to revenue growth. The ideal candidate will have a strong background in both the strategic and analytical aspects of marketing operations. By blending the principles of project management with data-driven marketing, you should advance Arcadia’s organizational goals as well as help Arcadia deliver better projects, on time and on budget, and reduce inefficiencies.
What Success Looks Like
In 3 months
- Assess Arcadia’s current marketing technologies and processes and develop recommendations to streamline operations and improve customer data management.
- Assume management responsibilities of HubSpot, including data hygiene and list management, and optimize the platform to support Arcadia’s marketing campaigns.
In 6 months
- Develop comprehensive cross-channel KPI and analytics strategy, with concrete definitions of success (KPIs) across all relevant channels.
- Manage and own email campaigns and optimize marketing campaign performance to ensure our marketing efforts are directly contributing to revenue growth.
Report and analyze data that resides in channel platform to improve visibility and measurement of campaign effectiveness and insights.
In 12 months
- Scale our digital marketing strategy across provider and payer markets and optimize campaign delivery.
Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.
Why This Role Is Important to Arcadia
Arcadia is hiring for a Marketing Operations Manager responsible for overseeing the technologies and automations used by Arcadia’s Marketing team to support and streamline Arcadia’s processes. Reporting to the Senior Growth Marketing Manager, the candidate is going to review Arcadia’s current marketing technologies, regularly analyze data and develop reports for the marketing and sales teams to make marketing initiatives more successful. This key role involves managing email campaigns, analyzing marketing campaign performance, and ensuring our marketing efforts are directly contributing to revenue growth. The ideal candidate will have a strong background in both the strategic and analytical aspects of marketing operations. By blending the principles of project management with data-driven marketing, you should advance Arcadia’s organizational goals as well as help Arcadia deliver better projects, on time and on budget, and reduce inefficiencies.
What Success Looks Like
In 3 months
- Assess Arcadia’s current marketing technologies and processes and develop recommendations to streamline operations and improve customer data management.
- Assume management responsibilities of HubSpot, including data hygiene and list management, and optimize the platform to support Arcadia’s marketing campaigns.
In 6 months
- Develop comprehensive cross-channel KPI and analytics strategy, with concrete definitions of success (KPIs) across all relevant channels.
- Manage and own email campaigns and optimize marketing campaign performance to ensure our marketing efforts are directly contributing to revenue growth.
Report and analyze data that resides in channel platform to improve visibility and measurement of campaign effectiveness and insights.
In 12 months
- Scale our digital marketing strategy across provider and payer markets and optimize campaign delivery.
What You'll Be Doing
What You'll Bring
What You'll Get
About Arcadia
Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our website.
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.
