Marketing Manager - CIS

Description

Responsibilities:

Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliate collaboration;

Implementing marketing framework for the region;

Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;

Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;

Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimisations across web and native-app growth channels;

Experience in creating sponsorship & partnership projects from scratch (incl. execution and reporting); non-standard user activation will be an advantage;

Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;

Help to shape and grow the Binance brand in the CIS Region;

Report on the effectiveness of campaigns;

Reach ambitious growth KPIs.

Requirements:

Minimum 2 years of relevant marketing experience, preferably in tech/IT field or Digital Marketing agencies;

Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;

Must have a strong interest in the crypto/blockchain/technology space;

Experienced on Acquisition & Existing Users Retention, Paid Ads, Social Media & Community, Affiliates, Analytics, Creative Marketing;

Must be able to work independently; Result and self driven mindset;

Must speak native-level Russian and have a strong grasp of English;

Crypto enthusiasts who are aware of the latest trends on-chain.