About This Role
We are seeking a dynamic and experienced Marketing Director to lead our Long-Term Continuous Monitoring (LTCM) marketing efforts and drive the strategic growth of our medical technology company. The Marketing Director will be responsible for developing and executing comprehensive marketing strategies that effectively promote our products, enhance brand visibility, and drive customer engagement and loyalty. This role requires a strategic thinker who leverages a blend of leadership, creativity, analytical skills, and industry expertise.
Essential Job Functions:
1. Strategic Leadership:
- Develop and execute a comprehensive marketing strategy aligned with the company's overall business goals.
- Lead the LTCM marketing team, fostering collaboration, setting clear objectives, and ensuring successful execution of marketing projects and campaigns.
2. Product Marketing:
- Oversee the development of compelling product messaging and positioning, including clinical, that highlights unique value propositions and addresses customer needs.
- Collaborate closely with the commercial organization and product development teams to gather insights, ensure timely product launches, and provide strategic input on new product development.
3. Brand Management:
- Nurture and enhance the company's brand identity, ensuring consistent messaging and brand representation across all touchpoints.
4. Market Analysis:
- Conduct thorough market research to identify trends, opportunities, and competitive landscapes that inform marketing strategies.
- Translate market insights into actionable plans to capitalize on emerging opportunities and address potential challenges.
5. Digital and Traditional Marketing:
- Oversee the development and execution of multi-channel marketing campaigns, including digital platforms, social media, trade shows, conferences, and print media.
- Utilize data-driven insights to optimize campaigns and enhance marketing effectiveness.
6. Collaboration and Stakeholder Management:
- Collaborate closely with sales, product development, and other cross-functional teams to align marketing strategies with business objectives.
- Establish and maintain strong relationships with key industry partners, KOLs (Key Opinion Leaders), and regulatory bodies.
7. Budget Management:
- Develop and manage the LTCM marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Monitor and analyze marketing performance metrics to track budget utilization and campaign effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
- Minimum of 10 years of experience in marketing/sales roles, with at least 3 years in a leadership capacity within the medical device or healthcare industry.
- Demonstrated ability to develop and implement effective strategic marketing plans, with a noteworthy track record of driving business growth. Experience in the cardiac space is considered a valuable asset.
- Digital marketing experience.
- Strong understanding of medical device regulations, compliance, and industry trends.
- Exceptional leadership and team management skills, with the ability to motivate and inspire cross-functional teams.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in market research, data analysis, and utilization of marketing analytics tools.
- Demonstrated experience in both digital and traditional marketing strategies.
Travel:
Estimated 30% travel
If you are a results-driven marketing leader with a passion for advancing healthcare through innovative medical devices, we invite you to join our team as the LTCM Marketing Director. Apply now to be part of our mission to transform patient care and make a lasting impact on the medical device industry.
What's In It For You
This is a regular full-time position with competitive compensation package, excellent benefits including medical, dental, and vision insurances (all of which start on your first day), health savings account employer contributions (when enrolled in high deductible medical plan), cafeteria plan pre-taxed benefits (FSA, dependent care FSA, commute reimbursement accounts), travel reimbursement for medical care, noncontributory basic life insurance & short/ long term disability. Additionally, we offer:
- emotional health support for you and your loved ones
- legal / financial / identity theft/ pet and child referral assistance
- paid parental leave, paid holidays, travel assistance for personal trips and PTO!
iRhythm also provides additional benefits including 401(k) (with company match), an Employee Stock Purchase Plan, pet insurance discount, unlimited amount of Linked In Learning classes and so much more!
FLSA Status: Exempt
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