Marketing Director, Agiloft Community Evangelist

Description

As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.

Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.

We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.

Position Overview

The Marketing Director, Community Evangelist (CE) is a vital, passionate member of the Marketing team. The CE uses their knowledge of and experience in enterprise contracting, to:

· Enthusiastically increase Agiloft brand awareness

· Increase solution adoption

· Foster a sense of support and community

· Grow new logo and Upsell pipeline

· Enable the field sales and presales organizations

· Increase win rates

· Prioritize product development requirements

· Provide community development that positively impacts retention and NPS

The CE has documented and verified subject matter expertise around a particular persona (legal, procurement, IT) and job (legal operations). The CE will be responsible for partnering with the broader organization to build out a strategic and tactical plan for community engagement, goals and objectives, and a community roadmap. As part of that effort, the CE will be developing role-specific content and messaging, hosting and presenting to the targeted roles and segments of the community, representing Agiloft at community events, and building role-focused playbooks and sales strategies in conjunction with the Agiloft Product Marketing and Sales Enablement teams.

Position Overview

The Marketing Director, Community Evangelist (CE) is a vital, passionate member of the Marketing team. The CE uses their knowledge of and experience in enterprise contracting, to:

· Enthusiastically increase Agiloft brand awareness

· Increase solution adoption

· Foster a sense of support and community

· Grow new logo and Upsell pipeline

· Enable the field sales and presales organizations

· Increase win rates

· Prioritize product development requirements

· Provide community development that positively impacts retention and NPS

Job Responsibilities

In partnership with broader marketing and customer success, establishing community goals and metrics

Create a community roadmap for improved engagement

Define a prioritized programmatic approach to delivering product insight, thought leadership, and community-centric content and engagement

Create compelling messaging that speaks to the concerns, needs, and requirements of the targeted roles/personas.

Collaborate with existing PMM to develop additional, new, compelling and credible messaging and positioning for the Agiloft product and broader market

Bring messaging to both customers and peers through presentations, meeting and programs at community events

Present, deliver and host product, thought leadership and other community webinars

Enable the sales team to be more effective at positioning value-based messaging ultimately tied to the Agiloft solution

Assist Agiloft Product Managers in setting their product roadmap

Work with the marketing team to develop appropriate content for the target role(s) to correspond to relevant stages the sales cycle across all channels.

Influence role-specific messaging for product launches and new software releases.

Share any competitive analysis and share competitive learnings regarding the targeted role with marketing, sales, product management, and customer success teams.

Serve as primary Agiloft evangelist for the targeted role(s) by presenting at industry conferences, customer meetings, and other internal and external event where customers are relevant.

When appropriate, work with SDRs and sales teams on role-specific product positioning and messaging, including sales training on how to identify, communicate with, and influence prospects in the targeted role.

Develop customer insight through customer and prospect interviews and quantitative surveys.

When appropriate be available for broader content creation, webinar speaking and event speaking.

Other duties as assigned.

Required Qualifications

Must have a minimum of five years’ experience working in, or adjacent to, Legal Operations, with a clear ability to articulate the core functions and focus of that role.

5+ years experience in implementing or using Contract Lifecycle Management as part of an organization reporting to General Counsel, Legal Operations, Sales/Sales Ops, Purchasing

Must be active in legal operations communities such as CLOC or L Suite

Must have passionate, active social media content on legal operations

Bachelor of Science or Bachelor Arts degree or equivalent experience

Demonstrable ability to develop written content such as white papers, PowerPoint presentations, etc.

Experience developing and managing messaging and competitive analysis

Experience in influencing the selection of products (whether as a buyer or seller)

Experience collaborating effectively cross-functionally to achieve results

Experience delivering compelling presentations, internally and at industry events

Experience managing and developing programs with clear data-driven results

Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at [email protected].

Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.

Applications will be reviewed as submitted. There will be no application deadline for this opportunity.