POSITION SUMMARY
The Marketing Coordinator will be a key member of the demand generation team and responsible for the execution of marketing campaigns and activities focused on building awareness and supporting UpKeep’s growth goals. The role requires a passion for building relationships with customers, working as a team to successfully implement key marketing initiatives and engaging in programs that drive mutual success.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Marketing Events Coordination
- Help with trade show and in person events logistical coordination
- Coordinate marketing events communication and marketing strategy
- Strategic Marketing Campaign Support
- Contribute strategic ideas to making various marketing campaigns successful
- Plan and coordinate activities to implement campaign strategies
- Manage relationships with vendors to help create marketing content
- Marketing Communications Coordination
- Create relevant and value added communication messaging strategies for marketing, emails, newsletters, etc. Includes writing copy, designing communication images, and scheduling email sends.
- Assist with creating high performing ads for various social media channels.
EXPERIENCE
- Bachelor’s degree with emphasis on communications, marketing, and business
- 2+ years of experience is a similar role, Customer Service, Customer Success, or Account Management
KNOWLEDGE
- Technical knowledge of latest digital marketing tools and channels, including: Pardot, Zoom Webinar, Asana, Salesforce, Figma, Stripo
- Write effective and grammatically correct copy
- Familiarity with B2B marketing lead generation, and sales processes
DESIRED BEHAVIORS
- Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
- Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
- Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.
- Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs.
- Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn.
- Communicates ideas – respectfully exchange information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives.
- Works collaboratively – shares knowledge and information, fosters teamwork and contributes to a positive work environment where people want to come to work.
- Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values.
- Act as a good citizen of UpKeep.
At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.
This role will receive a competitive base salary + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.The pay range for this role is: $63,000-$65,000 USD per year
