It's about being well
At Welltech, we offer our customers an ecosystem of products that guide, inspire, and empower them to achieve better health and well-being. By operating a variety of globally available fitness and self-care apps, we are committed to partnering with each and every one of our users to assist them in adopting a healthy and active lifestyle.
It's about being at the top
We are looking for a Marketing Content Lead to drive our seasonal campaign calendar across all 5 of our fitness and wellness apps. You will collaborate closely with the wider marketing and content teams and product managers, to create content that enhances the user experience, drives engagement, and aligns with our brand identity.
It's about being you
Key Responsibilities
Content Strategy: Develop and execute a marketing content strategy that aligns with the overall marketing and product vision and engages our users in relevant seasonal, cultural and industry moments
Content Ideation: Collaborate with internal and external partners to create and curate high-quality, engaging content for various user touchpoints, from written articles to video and audio
Collaboration: Work closely with all areas of the marketing team, from user acquisition to organic social, SEO and and CRM to ensure we maximize all opportunities to connect with our users. Driving end-to-end project management of our tentpole campaigns
Content Consistency: Maintain brand consistency across all content, adhering to brand guidelines and voice to reinforce our brand identity
It's about getting it right
Proven Experience: Minimum of 3 years of experience in marketing campaign management, with a strong portfolio showcasing successful projects
Fitness and Wellness Passion: A genuine interest in fitness and wellness, with a deep understanding of industry trends and user needs in the digital space
User-Centric Mindset: Strong empathy for users and a deep understanding of user-centered design principles
Collaborative Skills: Excellent collaboration and communication skills to work effectively with cross-functional teams
Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Bachelor's Degree: Bachelor's degree in Design, Communications, Journalism, Marketing, or a related field
We offer a fair level of compensation that will be appropriate for your expertise and level.
Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.
