An overview of this role
As a Marketing Campaigns Coordinator, you will be instrumental in the daily execution of digital marketing initiatives. This position requires configuring systems such as Marketo, SFDC, and On24 to launch innovative marketing programs that support our go-to-market strategy. You will collaborate closely with Marketing Campaign Managers and the Paid Digital and Lifecycle teams to enhance teamwork and drive successful outcomes. This role is 100% remote and will be based in the US or Canada.
What You’ll Do
- Create, upload, edit, and manage HTML emails and templates for marketing campaigns.
- Develop and oversee email components such as headers, footers, personalized elements (e.g., mail merge), and confirmation pages, ensuring adherence to GitLab standards.
- Collaborate with the marketing team to establish contact filters and segment the database for effective email communication.
- Deploy batch emails and automate multi-touch campaigns to nurture leads, promote events, and manage offers, utilizing GitLab frameworks and tools.
- Personalize email content based on activity-driven triggers, while conducting tests to verify accuracy, proper formatting, and functional tracking links.
- Assist in the administration of the Marketo platform in line with GitLab-defined processes, including asset management, naming conventions, and access controls.
- Design website forms and landing pages, ensuring seamless integration into Marketo programs.
- Generate marketing automation reports from the Marketo platform, analyzing email marketing performance, website engagement, and contact activity, including open rates, click-through rates, bounce rates, and unsubscribe rates.
- Develop Marketo programs and Salesforce campaigns to effectively track demand generation initiatives.
- Set up and manage virtual events using On24.
- Conduct quality assurance checks for lead flow in paid digital programs.
What You’ll Bring
- Proficient in email marketing and marketing automation tools, particularly Marketo.
- Skilled in HTML for managing email templates effectively.
- Exceptional communication skills for collaborating with marketing teams and delivering reports.
- Strong organizational and project management abilities to juggle multiple projects and meet deadlines.
- Detail-oriented to ensure the accuracy and integrity of email content and tracking.
- Experienced with CRM software (preferably Salesforce) and webinar platforms (preferably On24), with a willingness to learn additional functionalities.
- Background in a B2B software marketing team is advantageous.
- Capable of working both with minimal direction and collaboratively within a team.
- Familiarity with GitLab and Git, or a readiness to learn their usage.
- You share our values, and work in accordance with those values.
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and development budget
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
