Market Mix Modelling

Description

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

ABOUT THE ROLE:

We won’t say we can predict the future, but our team of Analysts get pretty close, they turn millions of

data points into useful information & insights that help our clients to make better decisions on their

marketing mix and achieve superior results. Be part of the future and join in on one of the major

transformations in the market research industry with the integration of big data and classic marketing

mix analysis.

ABOUT THE ROLE:

We won’t say we can predict the future, but our team of Analysts get pretty close, they turn millions of

data points into useful information & insights that help our clients to make better decisions on their

marketing mix and achieve superior results. Be part of the future and join in on one of the major

transformations in the market research industry with the integration of big data and classic marketing

mix analysis.

RESPONSIBILITIES

Understand client’s business questions and answer them using analytics.

Apply appropriate analytical methods to understand the impact of marketing on client’s business.

Find insights and help the clients in optimizing marketing spends.

Analyze the results and translate them into business language. Present the results to the clients.

Provide delivery and solution capability as a part of our consultant team in driving high quality results on custom project work

Ensure effective and timely delivery of project work

Take accountability and propose initiatives and follow-through

End to end management of projects / workload and lead to closure.

Provide design solutions for custom analytics.

Work with geographically spread out teams and a flexible working style to be hands on and at times able to drive and help teams deliver.

REQUIREMENTS AND SKILLS

Excellent communication skills – written and verbal

High proficiency in PPT, Excel

Strong understanding of Marketing in the CPG/ Auto/E-commerce industry and statistics.

Understanding of Marketing Mix solution (MMM)

Understanding of Statistical techniques- Multivariate regression, Basic Statistics

Attention to detail and the ability to multitask

3-4 years of relevant experience (knowledge of Nielsen and AAC products, services and data is a plus)

Graduation or Post Graduation in - Mathematics, Statistics, Economics, Actuarial Sciences, or another relevant numerical discipline

ABOUT THE TEAM

The Global Nielsen Media Client Service team wants to empower you to help our clients go from

insights to action faster. We want to help you perfect the art of data-driven customer service that

drives clients’ investment in Nielsen. By using innovative technologies, you can now work on activities

that are driving client impact and minimize time spent responding to routine and manual tasks. In

other words, we want to increase your strategic capacity and deliver impactful insights to clients.

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data

about what people watch and listen to. To discover what’s true, we measure across all channels and

platforms—from podcasts to streaming TV to social media. And when companies and advertisers are

armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your

thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around

maximizing a new technology or you see a gap in the market, we are here to listen and take action.