The Zscaler Sales and Go-to-Market team is a global group of professionals who are passionate about delighting our customers, nurturing trusted partnerships, and sharing their expertise to drive a secure, cloud-enabled digital future and further cement our position as the world leader in cloud security. Sales, Customer Success, Sales Enablement, Solution Architects, Business Development, Transformation, and Technology Partnerships all work together to demonstrate the power and agility of Zscaler cloud transformation to the world.
We're looking for an experienced SDR Campaigns Manager to join our Sales Development team. Reporting to the Sr. Manager, Global SDR Ops, Campaigns, Shared Services, you'll be responsible for:
TEAM LEADERSHIP & MANAGEMENT
- Lead strategy for SDR Campaigns Team, working with stakeholders and individual contributors to ensure campaign strategy, prioritization and execution.
- Manage team member career development including recruiting, hiring, training and coaching SDR Campaigns Managers.
- Will coach on best practices including SDR content writing, Outreach sequence structure/tactics, and working cross-functionally with Marketing/Sales/etc.
- Will be responsible for strategically working with geo-based and global SDR Directors, as well as Marketing teams, on broader team strategy.
- Will be responsible for ensuring team is following proper cadence, generating high-quality content deliverables, and meeting timelines weekly, monthly and quarterly.
- Should have experience collaborating with multiple groups on creative projects while being comfortable communicating on flexible vs rigid constraints.
SDR CAMPAIGNS EXECUTION LIAISON
- Single liaison for cross-functional teams to leverage to request SDR execution on campaigns.
- Will work with demand marketing, field marketing, product marketing, channel marketing, take-off teams, sales, sales operations and SDR leaders on campaign requests.
- Will manage monthly and quarterly SDR outbound campaign calendar, prioritization of campaigns and updates to stakeholders.
- Will partner with the SDR Leadership team to ensure alignment, and that deliverables from ecosystem or self are progressing on time towards launch dates.
- Will team up with SDR Operations to ensure campaigns and messaging are targeted at the right personas/accounts, as well as to ensure campaigns are measurable and that we improve campaign conversion to discovery meetings QoQ.
- Will ensure all inbound marketing leads also have "Recommended Outreach Sequences" associated with them.
- Will work with marketing teams to ensure new/custom Outreach content is created when appropriate for certain new Marketing programs (Gartner Magic Quadrant, Security Previews, Meeting Maker campaigns, Sendoso offers, etc).
SDR CAMPAIGNS ANALYST
- Responsible for running A-B testing on Outreach Sequences across our entire SDR content library, in order to make marginal gains QoQ on Open rates, Click rates and Reply rates.
- Responsible for analyzing Outreach Sentiment data to fine-tune Sequences for the highest positive response rate and lowest negative/unsubscribe rate. Will also help define content strategy necessary for Objection Handling needs.
- Will have responsibility for providing updates on monthly/quarterly campaigns, with read-outs of campaign results.
SDR OUTREACH CONTENT STRATEGIST
- Will be responsible for the entire SDR Outreach library and content strategy for their respective geo.
- Will write Sequences, Templates, and Snippets following best-practices, ensuring high conversion rates and low unsubscribes.
- Will audit content over time to ensure messaging, links, attachments, etc are up to date and relevant.
- Will manage libraries, collections, and smart views for all SDR Outreach content.
- Will work with stakeholders to add additional content to Outreach when needed (Marketing snippets for example, like whitepaper attachments SDRs can leverage).
What We're Looking for (Minimum Qualifications)
- Technology Requirements: Experience using Salesforce, Outreach, ZoomInfo, LeadIQ, LinkedIn.
- Work Experience Requirements: 1+ years of SDR experience.
- Required Qualities: High operational command of SDR role (the art and science of prospecting deep vs wide), detail oriented, creative mindset, high proficiency with written communication skills, solid understanding of how SDR/Marketing/Sales collaborate in an Account-Based Selling motion vs velocity/high transaction model.
What Will Make You Stand Out (Preferred Qualifications)
- Experience selling security, SaaS or software
- SDR Manager experience, SDR Campaigns experience, sales content writer, Outreach administration, project management, any type of prior sales or marketing role, any type of role requiring working cross-functionally.
#LI-Hybrid
At Zscaler, we believe that diversity drives innovation, productivity, and success. We are looking for individuals from all backgrounds and identities to join our team and contribute to our mission to make doing business seamless and secure. We are guided by these principles as we create a representative and impactful team, and a culture where everyone belongs. For more information on our commitments to DEIB, visit the Corporate Responsibility page of our website.
Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
