Hi, we're Oscar. We're hiring a Manager, Product Marketing to join our Marketing team.
About the role
The Product Marketing manager helps develop consumer marketing strategies that drive member engagement and ultimately business outcomes. The Product Marketing Manager is responsible for taking stakeholder needs and translating them into marketing strategies. The Product Marketing Manager owns campaign development from end to end, including driving strategy, insight analysis, experimentation, measurement, copywriting, funnel analysis, and segmentation. The Product Marketing manager works closely with a variety of stakeholders to improve the member experience and deliver on core enterprise goals.
You will report into the Associate Director, Product Marketing.
Work Location:
If you live within commutable distance to our New York City office (in Hudson Square), our Tempe office (off the 101 at University Dr), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.
You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change.
Pay Transparency:
The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $113,600 - $134,900 per year. The base pay for this role in all other locations is: $102,240 - $121,410 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program and annual performance bonuses.
Responsibilities
- Responsible for product marketing campaigns and priorities including the end-to-end experience for any product marketing campaigns related to product area.
- Develop roadmaps in partnership with Associate Director that achieve product area goals and deliver business impact
- Generate, scope, and develop product marketing strategies and tactics to drive business goals at scale, impact member segmentation and engagement, and improve product/feature adoption.
- Be an organizational subject matter expert in policies, trends, and platforms related to your line of business / product responsibilities.
- Collaborate with stakeholders across departments to align on marketing goals and approaches.
- Solve complex problems and marketing challenges in alignment with business objectives.
- Proactively see that timelines, critical deadlines, and key milestones are identified and delivered against.
- Support Oscar's retention goals, developing marketing strategies to help drive member engagement and member satisfaction
Qualifications
- 4+ years relevant work experience, including B2C multi-channel campaign development, value proposition development, consumer segmentation, and campaign analysis.
- 2+ years of experience using data and analytical capabilities to solve business problems.
- 1+ years of experience creating marketing campaigns including email campaigns that deliver quantifiable results.
- 1+ years of direct experience defining and measuring direct response marketing tests across a single or multi-channel campaigns, including but not limited to A/B tests, multivariate tests, and holdouts.
Bonus Points
- 1-3+ years of experience leading teams of direct and indirect reports preferred.Experience in subscriptions, loyalty programs, digital apps, or other engagement-driven products.
- Previous healthcare or insurance work experience or education.
