The role, in a nutshell:
As the Manager of Marketing Operations, you will lead the strategy, execution, and optimization of our marketing processes and technologies within the GTM Operations organization. Your leadership will drive effectiveness, enhance data integrity, and ensure seamless collaboration across GTM teams. You will play a crucial role in maximizing our marketing processes and supporting our growth objectives.
What you’ll do:
- Strategic execution: Drive the execution of marketing operations strategies set in collaboration with the broader GTM Operations team and business partners that align with company goals and drive effectiveness.
- Process Optimization: Identify and implement process improvements to enhance marketing automation, lead management, and campaign execution.
- Data Management: Oversee the management and integrity of marketing data, ensuring accurate and timely reporting and analytics.
- Performance Measurement: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
- Campaign Operationalization: Ensure the smooth operationalization of marketing campaigns, from planning to execution, to achieve business goals.
- Technology Oversight: Manage the selection, implementation, and optimization of marketing technology platforms and tools.
- Performance Measurement: Report key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives on a per campaign, weekly, monthly, or quarterly basis.
- Collaboration: Work closely with cross-functional teams, including Marketing (particularly Demand Gen, PMM, and ABM), Sales, and IT, to ensure alignment and support for marketing initiatives. Serve as a key cross-functional business partner to the Marketing Leadership team.
- Team Leadership: Manage and mentor a small team of marketing operations professionals, fostering a culture of continuous improvement and professional growth.
What we're looking for:
- Experience: 7+ years of experience in marketing operations or a related field, with at least 2 years in a managerial role.
- Technical Proficiency: Deep understanding of marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and other marketing technologies.
- Project Management: Excellent project management skills, with the ability to manage multiple projects and priorities simultaneously.
- Communication: Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels.
- Problem-Solving: Creative problem solver with a proactive and strategic approach to challenges.
- Leadership Skills: Proven ability to lead, mentor, and develop high-performing teams.
