About the role:
As part of the Mexico Marketing team, you will contribute to Samsara's growth in Mexico. In this role, you will build, execute, adapt, and measure high-impact campaigns and programs to create brand awareness, generate demand, and position Samsara as the authority in connected operations. You should be a hands-on, full-stack marketer with solid project management skills and demonstrable success in creating and launching full-funnel campaigns. This highly cross-functional role requires building strong relationships across the central and regional marketing teams and working collaboratively with other GTM functions.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
Click here to learn about what we value at Samsara.
In this role, you will:
- Create multi-channel, multi-audience campaigns based on our target audiences, prioritizing high business impact
- Assess and adapt global campaigns, setting a regional approach that maximizes the use of available materials while keeping the Mexican market at the core
- Coordinate regional multi-channel programs, ensuring accountability and focus on delivering results among diverse stakeholders and workstreams
- Measure and report results on integrated campaign efforts in Mexico
- Identify opportunities from current campaigns and programs to increase efficiency and effectiveness
- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
- Hire, develop and lead an inclusive, engaged, and high performing team
Minimum requirements for the role:
- 7+ years of experience in regional marketing, field marketing, and/or demand generation
- 2+ years of experience managing and developing a diverse and high-performing team
- Fluent in English
- Proven record in creating, adapting, and executing marketing programs, for pipeline generation
- Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks
- Experience using analytics to identify the impact and effectiveness of marketing programs, as well as campaigns opportunities based on business data
- Excellent communication and storytelling skills (written, verbal, and visual)
- Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals
- Bachelor's degree
An ideal candidate also has:
- Passion for experimentation, measurement, and optimization to drive ROI continuously
- Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects
- A good understanding of B2B sales processes and customer journeys
- Expertise with B2B marketing tech stack, including Salesforce, Marketo, and On24, is a plus
