The Manager, B2B Marketing plays an integral role in Dealer Inspire B2B product solutions and how they are experienced by our Dealer and OEM customers. You will lead the introduction of disruptive website and digital retailing solutions to the automotive industry through product go-to-market and sales enablement. You will manage a Strategist and work in concert to provide Marketing support to the business.
As a strategic leader of Dealer Inspire product solutions, you will champion the growth of our websites business as well as our digital retailing solutions with sales and our customers. You’ll actively monitor customer count, revenue growth and sales satisfaction and leverage these signals to determine the necessary resources, tools, and communication needed to support our Sales teams. This role will require you to be bold, proactive, and insightful with a strong grasp on the fundamentals of B2B sales enablement and product marketing. You will embody Cars Commerce values by “taking ownership” for the execution of Dealer Inspire B2B marketing strategy and helping teams “rise together” to meet our company Growth Drivers.
Responsibilities
- Oversee the lifecycle of Dealer Inspire commercialized products for a customer base of 19k+ local retailers, major accounts and OEM programs
- Understand the end product user and advocate for their needs and a simplified experience through every product we bring to market
- Articulate product value propositions clearly, including metrics that demonstrate customers’ desired business outcomes
- Guide development and distribution of case studies, sales playbooks, testimonials, and other seller tools to best enable our teams
- Advocate internal and external customer needs within Cars Commerce internal cross-functional teams
- Build strong relationships with partners across Product, Sales, Production, Comms and more to collaborate cross-functionally to drive the go-to-market efforts and feedback loops
- Proactively identify and address complex issues related to the product lifecycle including feature parity, training gaps, communication breakdowns, and process inefficiencies.
- Coordinate with the Marketing Operations and Creative & Production teams to develop campaigns and collateral that will truly resonate with our Sales, dealer and OEM audiences
- Design feedback loops for continuous improvement
- Monitor unit sales and revenue by product, identify roadblocks to success and work cross-functionally to eliminate them
- Act as subject matter expert on our solutions for both sales audiences and key clients
- Utilize data and feedback to assess sales confidence, the effectiveness of both enablement programs and key sales tools, and then prioritize the ongoing adjustments needed for our strategy
Required Experience/Skills
- Bachelor’s degree or equivalent work experience
- 7+ years of product marketing and sales enablement experience; people management experience preferred
- SaaS, websites and/ or digital retailing experience with demonstrated ability to distill complex product and feature sets to simple concepts and messaging
- Problem solving skills to identify the connective tissue between customers’ business challenges, our products and solutions, and our business goals
- A collaborative mindset with the ability to sit at the intersection of many departments in our business and leverage that position to mobilize cross-functional teams to take on transformative challenges.
- Analytical thinker, able to create a vision for demonstrating value propositions through a variety of marketing performance and user data, generating a wealth of Sales and Client data through team actions, and then leveraging that data to drive powerful recommendations for the business.
- Excellent communication skills, with the ability to manage up, down and across
- Strong written and verbal presentation skills with a confidence in speaking to large sales teams, external clients and mid-exec level.
- A balance of organization and consistency with a creative flair for creating internal and external communications campaigns that drive results.
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