As Manager, B2B Integrated Marketing, you will be responsible for planning, organizing, and coordinating multi-channel marketing campaigns that build our B2B brands and grow customer count and cross-sell penetration. You’ll partner with a cross-functional team of marketers to develop integrated campaign strategies that aid in the advancement of our company growth drivers. Your team will own the organic social strategy for B2B, helping to amplify our one-to-many industry messages with a focus on continuous follower growth and engagement across our social channels. You will ensure teams measure what matters, and communicate key campaign results both to the team and executive stakeholders as we work to continually improve the effectiveness of our marketing efforts.
Essential Function:
- Manage the end-to-end execution of B2B marketing campaigns, including timelines, deliverables, and performance metrics.
- Develop quarterly theme briefs in partnership with Product Marketing to inform monthly content plans for Cars Commerce and each Cars Commerce sub-brand
- Collaborate with cross-functional B2B marketing teams (Product Marketing, Sales Enablement, Copy, Design, Email | Journey Marketing and Sales Communications) to ensure campaign alignment, effectiveness and delivery
- Review content to ensure alignment with both brief materials and our quarterly strategies
- Partner with Email | Journey and Paid Media teams to align on KPIs for campaigns
- Maintain clear and consistent communication with all stakeholders, providing regular updates on B2B campaign progress and outcomes
- Utilize marketing automation tools and platforms to execute campaigns efficiently and at scale
- Establish and maintain relationships with cross-functional teams and stakeholders, providing day-to-day contact on project status and changes
- Identify areas for improvement and implement data-driven strategies to optimize campaign effectiveness
- Oversees B2B organic social strategy and the planning of all B2B social content with the Integrated Campaign Associate
- Manage social listening partnerships, and develop a strategic process for distributing social insights to cross-functional teams
- Document and build impactful processes, templates and systems that inform and educate stakeholders
Minimum Qualifications:
- Bachelor's degree in a relevant field (Marketing, Advertising, Strategic Communications) or equivalent work experience
- 5+ years of B2B marketing planning experience, including demonstrable results from coordinated, cross-channel plans including email, social, paid media, and content
- Prior experience in direct-to-customer marketing for small and mid-sized businesses
- At least 1 to 3 years experience in people management
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Proficiency with marketing automation tools (e.g., HubSpot) , CRM systems (e.g., Salesforce), and Social Listening Tools (e.g. Sprinklr)
- Proven ability to balance the needs of multiple stakeholders and align marketing efforts with broader business objectives
- Excellent communications skills – written and presentation – with strong cross-functional leadership skills
- Meticulous attention to detail with a strong emphasis on thoroughness, accuracy & follow-up
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