We are seeking a visionary and dynamic leader to join our team as the Lead Community Manager for Europe. In this role, you will be at the forefront of shaping and driving the community engagement for our global gaming initiatives. You will lead the development and execution of a player-first community strategy, ensuring a cohesive and immersive experience across all regions. With your deep understanding of regional community cultures, social media dynamics, and game mechanics, you will craft innovative programs that resonate with our diverse player base. If you are passionate about fostering vibrant gaming communities, possess a keen eye for industry trends, and excel in leadership and cross-functional collaboration, we invite you to be a key player in our exciting journey. Join us in creating unforgettable experiences for our players around the world.
What You Will Do:
- Develop a player-first community strategy; own and drive the game’s short and long-term community strategy, translating strategy into action plans and setting clear goals for team members.
- Manage regional social media content scheduling specifications and collaborate across regions to develop efficient workflows to achieve a consistently epic experience globally.
- Work with community project and creator teams to develop and manage best-in-class global community creator programs to achieve near-term game project goals while working toward long-term community goals.
- Develop social media platforms: Stay at the forefront of a rapidly changing community ecosystem, bringing new forms of community experiences to teams and projects. Work with cross-functional teams (including but not limited to: distribution, product and external partnership teams) to develop programs that drive action toward achieving key community growth goals.
- Establish effective feedback mechanisms: Work with platform moderators together to support and maintain a great community environment. Listen to community needs, anticipate risks and take swift actions so as to build two-way conversations and maintain a world-class feedback loop between the people playing the game and the people making the game.
- Develop a community manual: Build and expand community knowledge base of what works and what doesn’t, with the aim to continuously improve the team and its operational capabilities.
- Build and manage a team: Manage multi-person team across different countries; support team members develop strong communication skills and locate and address team weaknesses promptly, promoting those with excellent abilities.
What We Are Looking For:
- 7+ years’ experience in community management, publishing, or social media marketing for large-scale global gaming communities.
- Broad general knowledge of different regional community cultures across Europe.
- Familiar with the mechanics, algorithms and user attributes of mainstream social media landscape, including those of Facebook, YouTube, Twitter, Twitch, TikTok, Reddit, and Discord.
- Rich vendor communication and stakeholder management experience, able to quickly coordinate multi-party resources and collaborate effectively.
- Deep understanding of game mechanics and the needs of the development team. Keen follower of industry dynamics, capable of providing the team with the latest industry information.
- Understanding of copywriting requirements and accurate vocabulary usage in order to optimize external communication announcements.
- Vast experience in content management platform CMS, webpage production, SEO and event operations; can swiftly identify problems and make optimization suggestions.
- Proven experience as a leader of change, achieving operational excellence by introducing performance measures, processes and systems.
- Fluent in English, additional European language ability a plus.
- Love and understanding of anime and manga culture in Europe region a plus.
- Familiarity with HoYoverse IPs, particularly Genshin Impact and Honkai: Star Rail a plus.
