Integrated Marketing Manager
The Integrated Marketing Manager is the CEO of a specific product or pillar. They are responsible for alignment with, but not limited to, PR, Field Marketing, Sales Enablement, PMM, product spokespeople, sales leaders, and any other key stakeholders. They must be metric, output, and outcomes-focused, driving leads, pipeline, and bookings.
The Integrated Marketing Manager is responsible for creating the overall strategy and go to market plans, including understanding the potential audiences and opportunities. They will request and oversee the creation of campaign deliverables working cross departmental with brand, web, social, copywriting and mops and will be responsible for driving the execution of all campaign deliverables and must be aligned to SonicWall’s corporate brand message.
Finally, the Integrated Marketing Manager is responsible for program roll-out and ongoing communication to regional field marketing team, sales/sales enablement team and will provide ongoing support with promotions.
Responsibilities:
- Develop and manage the development and overall success of large, strategic marketing projects.
- Amplify the SonicWall Brand, thought leadership, and vision through multi-touch campaigns and integrated programs.
- Understand the demand waterfall and B2B buyer's journey.
- Develop integrated marketing plans, including communication and engagement strategies across omnichannel tactics.
- Create over-arching campaigns from brand awareness, market identity, company reputation, and trending cyber security topics and map those themes to our high-level solution categories.
- Create campaigns for net new prospects amplifying the SonicWall customer experience to drive net new logo acquisition as well as upgrade motions.
- Extend our ABM programmatic initiatives.
- Create and manage thought leadership webinars and cybersecurity hot topics.
- Select and manage third-party publishers to increase audience reach, frequency, content syndication, custom content creation, and editorial webinars.
- Data-driven audience management: Collaborate with our database manager to apply segmentation strategies aligned with audience messaging.
- Metrics-driven: Gain insights from our marketing operations team reports on lead conversion metrics
- Manage budget and finance policies for outside vendor processing and procurement procedures.
- Build and manage collaborative relationships proactively pitching strategic ideas, effectively working with PR, social media, web, product marketing, marketing operations, field marketing, inside sales, sales enablement, solution engineers, community, and customer service teams.
- Experience at SaaS companies preferred, cyber security experience is a bonus.
Required Qualifications:
- Familiar with internal project management platforms such as JIRA and Confluence
- Proficiency with SFDC and Demandbase or other relevant intent tools.
- Proficiency in external webcast platforms such as BrightTalk, On24, WebEx, or other
- 6+ years of experience in B2B marketing.
- Experience in channel environments and the IT security industry.
- Drives collaboration with external partners and internal teams to ensure flawless execution.
- Effective communication and presentation skills.
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