About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the
mobile QR payments revolution in India, Paytm builds technologies that help small businesses with
payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the
mainstream economy with the help of technology.
About the team:
This team involves in making a difference. A lot of contingency and new challenges are encouraged
within the team to do stuff that is meaningful for those we serve. We are successful, and our
successes are rooted in our people's collective energy and unwavering focus on the employees, and
that's how it will always be change management in Social Media.
Key Responsibilities
1. Identify and recruit relevant nano/micro content creators on Instagram & YouTube.
2. Explain program structure, payouts, and campaign briefs (via calls, WhatsApp).
3. Ensure video content is delivered on time and matches campaign tone & tagging guidelines.
4. Log submissions, track creator performance, and maintain dashboards.
5. Build and maintain long-term creator relationships for consistent participation.
6. Manage city-specific WhatsApp/Telegram channels to keep creators engaged.
7. Offer personalized campaign opportunities to creators.
8. Provide transparent performance feedback and recognition.
9. Grant exclusive perks and early access to loyal creators.
10. Facilitate community building and networking among creators.
11. Provide proactive problem-solving and support.
Preferred Traits
● Self-driven with a “hustler” mindset● Quick and reliable execution with attention to detail
● Familiarity with grassroots networks: college creators, artists, regional influencers
● Active on Instagram or YouTube (personally or professionally)
● Ability to manage multiple stakeholders and timelines
Qualifications:
Master's degree in Marketing or a related field
Minimum 3-5 Years of experience in Influencer Marketing
