Overview
About the Role
The Incentives Marketing Operations Manager will support the planning, execution, and analysis of a variety of consumer incentive programs across Instacart Marketing. This role will work closely with cross-functional teams including R&D (Growth Systems), Finance, Marketing Analytics, Data Science, MS&P, Consumer Marketing, Product Operations, and others to jointly shape these programs and drive business impact.
The ideal candidate should have the ability to manage multiple projects end-to-end, ensuring all initiatives are meticulously tracked and timelines are adhered to. This role will require keen attention to detail as you will be responsible for managing a diverse slate of incentive campaigns, ensuring they stay on-track and are executed flawlessly. They should have a crisp, clear communication style and be comfortable sharing out high-level learnings and best practices. Additionally, the candidate should excel in a fast-paced environment, possess strong problem-solving skills, and be adept at collaborating with cross-functional teams to drive results.
About the Team
The Incentives Marketing team is a newly formed pillar in our marketing organization and will drive a centralized vision for promotional incentives across Instacart marketing. This includes consumer-facing promotions that extend both in-app and across marketing channels (e.g. CRM, outbound paid media) for key seasonal moments, strategic initiatives, partnerships, and more.
About the Job
- Set up and monitor a variety of incentive campaigns and promo codes that drive business impact (e.g. revenue, customer acquisition)
- QA campaigns when they go live; troubleshoot and drive campaign issues to resolution in partnership with Engineering teams as-needed
- Maintain our annual incentives calendar, including tracking campaign dates, milestones, etc.
- Document and maintain the team’s test and learn roadmap
- Pull campaign reports in Mode, analyze data, and share performance insights (e.g. sales, coupon usage rate, etc) internally and with key partners
- Pull budget actuals and monitor spend levels
- Partner with Marketing Analytics and Data Science to size incentive campaigns (e.g. expected spend, revenue, etc)
- Partner with Marketing Analytics and Data Science to update team dashboards as-needed
- Maintain a repository of campaign learnings, case studies, FAQs, and other relevant documentation
- Collaborate with BD MS&P and Product Ops teams on selling and training materials, keeping them apprised of incentive marketing plans, dates, offers, etc.
- Serve as subject matter expert on our in-house coupon tools and systems
About You
Minimum Qualifications
- 3+ years experience in marketing operations, program/project management, general marketing, promotions/incentives, or similar role
- Project Management Skills: Strong organizational skills, meticulous attention to detail, and the ability to plan and execute across a range of projects with overlapping timelines.
- Data Analysis: Capable of understanding and interpreting data to help inform business decisions and track campaign performance.
- Relationship Skills: Builds strong, productive relationships with cross-functional partners and works collaboratively to achieve common goals.
- Action-Oriented: Demonstrates a bias for action and a “doer” mentality, proactively addressing challenges and opportunities.
Preferred Qualifications
- Previous experience with coupons and/or incentives or e-Commerce.
- Familiarity with SQL and or Mode, or other visualization tools.
- Bachelor’s degree in related field.
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