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Head of Self-Serve Growth & Customer Education

Customer Service
Customer Success
Customer Education
Self-Serve
Growth
Product-Led Growth

ABOUT FATHOM

We think it’s insane that so many people and businesses are still taking manual notes. Creating notes manually is both time-consuming and stressful, especially when attempting to hold a conversation. Furthermore, even when done meticulously, manual notes often lack crucial context compared to hearing something first-hand.

We started Fathom to rid us of the tyranny of note-taking. With Fathom, you can let AI take on the drudgery of note-taking while you stay engaged in your human-to-human conversation. And people seem to love what we've built so far: 

🥇 #1 Highest Satisfaction Product of 2024 on G2

🔥 #1 Rated on G2 with 4,000+ reviews and a perfect 5/5 rating

🥇 #1 Product of the Day and #2 AI Product of the Year

🚀 Most installed AI meeting assistant on both the Zoom and HubSpot marketplaces

📈 We’re hitting usage and revenue records every week

We're growing incredibly quickly and looking to expand our small, mighty, fully remote team.

Check out our product (it’s free) to learn more about it.

WHY YOU SHOULD JOIN US

  • Opportunity for impact. No cog in the machine, here your results will directly impact our 2024 goals. 

  • Opportunity for learning. You’ll work with an experienced team that has scaled Customer Success organizations from Series A to IPO. We love sharing what we’ve learned along the way. 

  • Startup experience. You’ll see how we build and optimize processes while working closely with our CEO, a 2X Founder with a background in computer science and product design.

  • We embrace being fully remote. We schedule meetings sparingly and instead heavily use async comms (Slack, Notion, Loom)

ABOUT THE ROLE

Fathom’s long tail of self-serve and lower-spend users - especially those on our Premium plan - represents a massive and largely untapped growth lever. These users have already opted in and shown willingness to pay, and they now need thoughtful onboarding, education, and lifecycle strategies to stay engaged, grow with the product, and become advocates.

We’re hiring a Head of Self-Serve Growth & Customer Education to own and accelerate the growth of this segment. This is a strategic leadership role that sits at the intersection of product, customer experience, and growth, with a clear mission: increase activation, retention, and expansion through scalable, customer-first programs.

WHAT YOU'LL DO

Self-Serve Monetization & Optimization

  • Run experiments to improve conversion, retention, and lifetime value

  • Use behavioral and usage data to drive targeted campaigns and upsell opportunities

  • Identify and nurture high-potential accounts in the self-serve and lower spend segments

Customer Education at Scale

  • Build a best-in-class education ecosystem: onboarding content, webinars, help center, certifications

  • Deliver personalized enablement across in-app guides, email journeys, and community touchpoints

  • Develop user journeys that guide customers from signup to power user

  • Expand our interactive knowledge base and scalable support infrastructure

Insights & Iteration

  • Leverage data and voice-of-customer insights to improve messaging, UX, and learning materials

  • Partner with Product, Marketing, and Support to ensure feedback loops inform the roadmap

  • Build systems to continuously test, learn, and iterate on education and growth programs

WHO WE THINK WILL THRIVE, AKA REQUIREMENTS

  • Have 7+ years of experience in customer education, product-led growth, lifecycle marketing, or customer experience roles

  • Have owned self-serve or SMB user segments and delivered measurable growth

  • Are obsessed with activation, onboarding, and helping users realize product value

  • Know how to turn data into insight and insight into programs

  • Are a strategic thinker who can operate at 10,000 feet and in the weeds

  • Thrive in fast-paced environments and love building things from 0 → 1

ABOUT OUR HIRING PROCESS

  • Ask us anything you like. We’ve never understood why companies pretend they’re something that they’re not in the hiring process - you’re going to find out eventually, so we’d rather you know who we are upfront so we can both make sure this is a good fit for all involved.

  • Quick turnaround time. We know you have many options, so we move fast, typically in less than 2 weeks from start to finish.

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