The Head of Influencer and Partnerships will lead Seed’s award-winning Influencer and Partnerships Program. Seed’s Influencer and Partnerships program has been central to its success from day 1 – and yet so much opportunity to grow it further remains.
You will optimize Seed’s existing Influencer program by fostering relationships, improving ways of working, balancing awareness and conversion goals, and extracting and scaling breakthrough insights. Simultaneously, you will expand Seed’s KOL/Celebrity work with the most prominent voices in the health and probiotics space, unlocking new opportunities to both grow Seed’s awareness and drive performance while dazzling partners and consumers alike.
You will accomplish this alongside deep collaboration with Brand, Growth, and Seed’s Co-founders to ensure the full breadth of Seed’s brand is brought to bear. And you will do so with the support of your team; a group of 5 talented individuals who you will mentor and grow alongside the business.
Who you are:
- 12+ years of experience in Influencer Marketing (7+ years as a leader) with experience in the health tech and/or CPG space, as well as successful, rapid-growth DTC businesses that are both brand and performance-focused and must comply with regulatory requirements
- Influencer and Partnerships-obsessed with an excitement to push the space forward
- Track record of developing full funnel influencer and partnerships campaigns that contribute to performance (CAC, LTV) and awareness goals
- Proven ability to source, nurture, and scale relationships with high-profile KOLs and celebrities
- World-class strategic thinking and analytical skills
- Exceptional manager with a strong ability to recruit and develop talent to perform at the highest levels with a commitment to our ecosystem’s values and culture
- Highly effective communicator and collaborator
- Data driven decision maker and, when data is unavailable, able to source anecdotal and qualitative information to inform decisions
- Exceptional designer of processes that unlock efficiency and creativity
- Highly networked with a roster of relationships ready to drive impact to the program immediately
- Multi-tasker with an ability to prioritize across many competing priorities
- World class relationship manager, regardless of how well known an individual may be
- Creative with an ability to unlock new ways to market products and engage partners
- Solutions oriented with an active sense of urgency
What you’ll do:
- Oversee Seed’s Partnerships program, consisting of performance-driven influencer, KOLs, and celebrity, as Seed expands its core business, product lines, and distribution channels
- Work closely with Seed’s Co-founders and other executives to source, manage, and nurture the most important relationships to the business
- Grow the KOL + Celebrity program while improving performance-influencer CAC
- Establish and scale a framework to identify, nurture, and deepen engagements with KOLs
- Derive performance insights through deeper tracking and analysis of what works and where
- Optimize operations through improvements to tooling, account management, spend tracking, and attribution and measurement.
- Partner with Creative + Design, Brand, and Integrated Marketing to bring campaigns to live across the Influencer and Partnerships channel.
- Manage and develop a team of 5 while continuing to attract and recruit top marketing talent
Compensation:
The annual pay range for this full-time position is $200k+ with equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including but not limited to: peer to peer equity, desired skills/ technical competency, relevant experience and advanced education/ training.
Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.