The Growth Marketing Manager, Paid Social will manage day to day execution of our paid social media initiatives to improve efficiency and help Seed achieve its target KPIs across DTC, Amazon, and Retail distribution channels. You will collaborate closely across the org with Creative Strategy, Influencer, Creative, Growth Product, New Channels, and Data to establish and maintain a world-class acquisition program.
Who You Are
- 3-5 years of Paid Social Media experience at a DTC ecommerce company managing and scaling campaigns (specifically hands-on experience managing Meta, Youtube, TikTok).
- Experience running experiments and utilizing data to make actionable decisions
- Direct experience with managing whitelisted ad programs and hands-on experience building partnership ads
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, creative specs) and growth marketing measurement methodologies (attribution, incrementality, lifetime value)
- Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations
- Excellent writing and communication skills
- Deep commitment to learning
- You approach tasks big and small with kindness, optimism, and dedication
- A natural self-starter who is always looking for ways to plug in
- Excels at time management and can skillfully re-prioritize at any moment
- Attention to detail and organization with a passion for proofreading and QA’ing work
- Efficiency-minded, and one to speak up if there is a better, faster, easier way to do something
- Comfortable in the ambiguity and ever-revolving needs of a fast-growing startup environment
- Ability to execute day-to-day while delivering on a broader strategic vision
What You’ll Do
- Day-to-day management of paid social channels including campaign set up, trafficking creative, test and lift study creation, budget and pacing optimizations to maximize channel performance
- Set up, run, and analyze performance of managed channels on an ongoing basis to ensure optimal performance on KPI’s: CPA, CAC, LTV, etc
- Manage budget and pacing to monthly spend and volume targets, relocating spend as needed
- Collaborate with influencer marketing, brand marketing, and others across the organization to improve full omnichannel funnel efficiency and related campaigns
- Own all aspects of campaign setup, optimization, troubleshoots, daily reporting with a hyper focus on CAC efficiency and incrementality
- Partner with relevant stakeholders on audience management and ensure we’re reaching the right users
- Collaborate with Growth Creative Strategy on creative performance and readouts for internal brand/product teams to develop relevant marketing assets
- Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Performance team to refine our approach as needed
- Science communication / translation and knowledge of regulatory, a plus
Compensation:
The annual pay range for this full-time position is $110-$130K with equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.
Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.