Karbon is looking for a driven marketer capable of wearing many hats to play a significant role in driving our next phase of growth. You should be a strategic thinker who also loves executing on a tactical level.
You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth. This role is for marketers who love to be scrappy, test new ideas, analyze results, and refine their strategies.
Some of your main responsibilities will include:
- Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectiveness
- Campaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisition
- Delivering revenue through customer-led growth by building and managing customer referral and affiliate programs
- Reporting results, tracking performance, and identifying opportunities for improvement
- Test various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, customer-led growth, sponsorship, outbound, ABM, and conversion rate optimization
- Analyzing performance data to continuously refine strategies and achieve target goals
- Partnering with the VP of Marketing, Product Marketing Managers, Content Managers and Designers to find creative ways to promote product launches, content, events and other marketing campaigns
- Ensuring that the Karbon brand is communicated at a high standard through all performance marketing activities
- Innovating to improve the performance and efficiency of all marketing efforts
About you
You’re the right person for this role if you have:
- 5+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadership
- Knowledge of performance marketing channels, ranging from paid search and social media to SEO
- A data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiatives
- A desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and execute
- An understanding of conversion rate optimization and effective ad copy
- An ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people need
- An ability to adapt to different marketing channels and constantly expand your own skills and knowledge
- Content and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiences
- A love for working with technology
- Knowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and out
- West coast based or ability to work PST time zone
