Description
We seek a passionate and experienced Franchise Marketing Manager to join our growing team. In this role, you will be key in developing and executing a go-to-market strategy to attract and convert multi-location businesses and franchises to use ACHQ, ActiveCampaigns’s franchise product.
We seek a passionate and experienced Franchise Marketing Manager to join our growing team. In this role, you will be key in developing and executing a go-to-market strategy to attract and convert multi-location businesses and franchises to use ACHQ, ActiveCampaigns’s franchise product.
What your day could consist of:
Conduct in-depth market research to understand the marketing challenges multi-location businesses and franchises faceDevelop ideal customer profiles and key target segments within the franchise and multi-location business spaceDevelop and execute a comprehensive go-to-market strategy for the franchise and multi-location business segment, including lead generation, content marketing, and partnership developmentCreate targeted content (case studies, blog posts, webinars) that resonates with franchise audiences and effectively communicates ACHQ’s value propositionManage and participate in industry events and webinars to build brand awareness and generate leads among franchisesCollaborate with the Sales team to develop and deliver sales presentations and marketing collateral specifically tailored to the franchise audienceStay current on the latest franchise marketing and marketing automation technologies trends and innovationsAnalyze marketing campaign performance and recommend data-driven strategies for optimization
What is needed:
4+ years of experience in B2B marketingStrong focus on franchise marketing or the multi-location business sector requiredProven track record of developing and executing successful go-to-market strategiesDeep understanding of the unique marketing challenges faced by multi-location businesses and franchisesExperience creating targeted content (case studies, blog posts, webinars) for a B2B audienceExcellent communication and writing skills, with the ability to tailor messaging to different audiencesExperience with marketing automation platforms a plusStrong analytical skills and the ability to translate data insights into actionable marketing strategiesA passion for marketing automation and its potential to empower multi-location businesses
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