Contract Type: Fixed Term 11 Month
Available Location: Amsterdam, Netherlands
About the Role
We are looking for a Field Marketing Associate to support marketing efforts in the Benelux and Nordics. Working closely with the regional Marketing Manager for Northern Europe, you will help to create, deliver and execute impactful marketing programs to drive awareness and develop qualified pipeline for Cloudflare’s sales team — specifically targeting Enterprise, Field and Mid-Market accounts within the region. In this position you’ll positively contribute to developing and executing campaigns and events to generate leads that contribute to sales pipeline, revenue and brand awareness.
The right candidate will have a builder mindset, a strong knowledge of B2B demand generation best practices, be digitally savvy, have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.
Key Responsibilities
- Reporting into the Northern Europe Field Marketing Manager, based in the UK
- Demand generation – Work closely with the EMEA Centers of Excellence, EMEA Business Development Team and EMEA Sales Team to support demand and lead generation programs for Benelux and Nordics ensuring operational success
- Design and execute on regional marketing activities to excite and enable sales teams and ensure growth in the region. Activities to include but not limited to; events, direct mailers, webinars, call-out campaigns, digital, email campaigns, content development, brand awareness
- Events - Work closely with the EMEA Events team to identify appropriate events across target markets, ensure success of events from messaging, branding, promotions, and follow-up.
- Manage supporting logistics for field events & webinars, including printing, promotional items, supporting materials, shipping and receiving, as well as supporting on site.
- Optimise, research and assess new ways to drive new leads, leveraging various media, targeted lists, scheduled meeting programs and other opportunities
- Support and track regional success of partner activities (lead generations, opportunities created)
- Provide regular reporting cadence on all marketing activities to track performance, contribution to pipeline and ROI, and adjust where necessary
- Execute inbound and outbound marketing campaigns targeting specific personas to increase awareness of Cloudflare and generate demand, thereby contributing to pipeline and revenue for the region.
- Manage development of localised demand generation assets with content and product marketing
Required skills, knowledge and experience
- Excellent written and verbal communication skills
- 3+ years of events and field marketing with campaign execution, ideally in the Benelux or Nordic Previous experience in field marketing to large enterprise prospects, ideally within B2B SaaS or cyber security
- Knowledge and experience of Salesforce
- Data-driven marketer who has the passion to learn best practices from the industry and implement in campaign strategies
- Exceptional organizational skills, with rigorous attention to detail
- Ability to work effectively in a fast-paced and ever-changing environment with tight deadline
- Skills in effective outreach messaging and content creation
- Excellent written and verbal communication skills and stellar presentation skills
- Preferred but not required: Knowledge of the Benelux or Nordics markets
Other attributes:
- Motivated, positive and above all a team player
- Extreme curiosity
- Builder mindset
