Field Marketing Manager (5-month Maternity Leave Cover)

Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

The Field Marketing Manager will be responsible for campaign strategy, development and implementation across ANZ. Working closely with global teams, this role will identify the unique needs across the region and manage the content and event calendar. As a key member of the Marketing team, you will collaborate across demand generation, customer success, sales and sales development teams. The ideal candidate will have strong integrated marketing experience, and the ability to track campaign performance through to business outcomes.

This role reports to the VP of International Marketing.

What you will be doing:

Develop campaign strategies to maximise demand generation across multiple customer segments and geographies, with a focus on the ANZ market

Work closely with ANZ sales representatives and customer success teams to identify opportunities, support lead generation for Instructure products and services

Identify, plan, and execute participation in owned and 3rd-party events, including webinars, tradeshows, and user conferences

Manage event logistics, speaker selection, sponsorships, and post-event follow-up to optimise lead generation and brand visibility

Leverage and localise global campaigns by partnering with content and event teams across the globe, ensuring they resonate with the ANZ market

Manage relationships with creative and event agencies to ensure campaigns are delivered on time, within scope, and within budget

Provide budget forecasts and track spending to ensure campaigns are delivered within financial parameters

Own and manage the campaign calendar for the ANZ region, ensuring alignment with global and regional marketing priorities

Success Metrics:

Campaign engagement (View through, open rates, click-through rates)

Demand funnel KPIs (volume, conversion, velocity, value)

Sourced and Influenced Pipeline

Sourced and Influenced Bookings

Campaign ROI

What you will need to know/have:

5+ years experience in marketing strategy, campaigns, events and/or content marketing

Bachelor’s degree, or equivalent work experience

Excellent writing and editing skills, with an adherence to SEO

Self-starter with demonstrated ability to work in a fast-paced, dynamic environment

Strong interpersonal communication, teamwork and project management skills

Strong ability to analyse data and draw upon actionable insights

Understanding how campaigns contribute to a multi-channel demand creation approach

Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable

Skills/Behaviors:

Detail-oriented, holistic thinker

Can balance competing priorities

Planning/project management—highly organised; Ability to juggle multiple projects in a dynamic, high-paced environment

Leadership and initiative to drive business objectives—self-starter

Agency management, cross-matrix resource management

Ability to understand decision impact on other areas of the business

Strong oral/written communication skills

Strong consultative marketing approach in order to effectively engage with sales

Highly collaborative

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.