Field Marketing Manager

About the role

• Own development, planning, organization, and execution of virtual and in-person events, such as webinars, workshops, and conferences to drive net new revenue pipeline and increase conversion
• Conduct research to identify relevant events and source participation and sponsorship opportunities for target prospect personas; develop and maintain a deep understanding of Sparrow’s target audience, value proposition, and competitive landscape
• Develop concepts, themes, and content to create brand awareness and engage prospects
• Manage event logistics such as budget, vendor management, swag, travel, and venues and on-site coordination
• Work with a designer and internal stakeholders across Sales, Marketing, and leadership to develop and drive execution for promotional plan and materials
• Collaborate closely with Sales and Marketing stakeholders to implement an effective feedback loop to optimize lead generation, follow-up strategies, and lead management to improve pipeline acceleration and maximize sales
• Measure campaign success by tracking and reporting on KPIs and ROI and utilize data-driven insights to identify opportunities to improve future events

About you

• 3+ years of experience developing, owning, and executing successful marketing events virtually and in-person in either HR Tech or SaaS companies
• Track record of hitting aggressive pipeline targets and generating revenue in a high-growth, ever-changing environment 
• Ability to project manage multiple events, ranging in scale across virtual and in-person
• Analytical thinker. You love working with data, are skilled at tracking campaigns with ROI in mind that is measurable, and seek relentless optimization
• Self-starter;  you can work autonomously, and you spot opportunities to make things better and take ownership over them
• Builder mindset who can work individually but is able to thoughtfully and effectively partner cross-functionally and collaboratively
• Have familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign