Description
We're seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the UKI region. In this role, you will create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You’ll lead the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.
We're seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the UKI region. In this role, you will create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You’ll lead the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.
The role:
Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments Work closely with our UKI sales team and forge strong communication and processes between teamsExecute regional field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions Plan and execute digital marketing strategy with other team members Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leadsExpand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards
Essential Skills and Experience:
Knowledge of Marketo/Eloqua/SFDC (or similar) Strong written and verbal communication Strong attention to detail, accuracy and creative skillsBA/BS degree, preferably in marketing, PR or business5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel Experience with A/B testing, inbound and outbound marketing tacticsExperience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leadsDeep understanding of how to manage and optimize the lead handoff from marketing to sales. Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.programs and tactics such as email, webinars, digital, social, paid and content partnershipsExperience in the software industry sector, highly desirableDemonstrated track record of generating innovative content and campaigns that exceed target goals
What you will get:
Career progression opportunitiesDental and healthcare planEmployee Assistance Programme (EAP)Benefit Hub– retail discountsLearning Portal
If this sounds like you and you feel you have what it takes to succeed in this role, we want to hear from you!
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