Overview:
The Five9 North America Field Marketing team is looking for a Field Marketing Director responsible for leading the field marketing strategies across the US West segments. Serving as the bridge between Direct Sales, Channel Sales, and Marketing, this rockstar marketing director must understand the Five9’s corporate initiatives and support via a regional plan to meet brand awareness, target account engagement, and sales pipeline targets. They will adopt a "regional marketing leader" approach to craft and execute a regional field marketing plan that effectively addresses these priorities through a blend of digital, in-person, and exclusive "white-glove" marketing initiatives.
This role will own the US West field marketing strategy and report to the VP of North America Field Marketing. You will work closely with the extended team to execute a wide range of demand generation and ABX programs to ultimately drive key account engagement and sales pipeline.
Location: This role is fully remote for candidates who reside at least 50 miles away from our San Francisco or San Ramon office locations. For candidates who reside within 50 miles of our San Francisco or San Ramon locations, this role will be Hybrid.
Key Responsibilities:
- Responsible for coordinating and setting marketing direction with input from direct sales, channel sales, and other key internal stakeholders in the US West segments.
- Drive a strong, collaborative approach working with sales, channel, and customer teams in the region(s) and align field marketing plan to meet sales and marketing goals.
- Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
- Leverage ABM tools and tactics to create and measure the success of ABM programs including engagement with target accounts and their impact on pipeline.
- Partner with our enterprise business development team to optimize lead volume, quality and orchestration with the goal of generating high-quality sales opportunities.
- Effectively manage detailed monthly, quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan.
- Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9.
- Track success criteria and performance metrics. Identifies and aligns others on growth priorities and key performances indicators (KPIs) that will help deliver, accelerate and expand sales pipeline. Partner with marketing operations to define and collect performance metrics, monitor, and report on progress.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years of experience in field marketing/demand generation in B2B software technology space. Experience working in a matrixed, global organization is a plus.
- Experience creating and deploying account based marketing strategies that engage and convert enterprise accounts.
- Proven experience delivering, accelerating, and expanding sales pipeline targets through regional marketing while maintaining acceptable acquisition costs and managing multimillion-dollar budgets.
- Proven experience creating and delivering effective, multifaceted ABM that produces results; including tactics across a wide array of marketing channels including events, email, digital, paid social & display, web personalization, chat, direct mail, webinars, and content syndication.
- Strong knowledge of Salesforce, 6Sense, Marketo, Asana and other Martech is required.
- Extremely detail-oriented and organized and able to meet deadlines.
- Energetic and enthusiastic team player with the ability to work independently in a fast-paced environment.
- Excellent communication, organization, and interpersonal skills.
- Experience building productive and influential relationships with geographically dispersed, high-energy internal and external constituents.
- Permanent resident or US citizen with the ability to travel.
- Preferably located in the US Pacific time zone.
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