The Role:
The Enrollment Marketing Associate will provide critical support across the Growth and Engagement (G&E) team functions, with a primary focus on supporting Enrollment Marketing within the G&E team. This role will support various campaigns and other initiatives that accelerate member enrollment and engagement across a number of channels like webinars, content (e.g. landing pages), direct mail, email, and more. Additionally, you will be responsible for supporting the development and maintenance of communication assets provided to SMB/MM employer customers to share with eligible employees in order to drive awareness of the Carrot benefit. Candidates should have stellar project management skills, out-of-this-world attention to detail, a go-getter and flexible mindset, and a passion for health and technology.
The Team:
The Growth and Engagement team consists of high performers dedicated to ensuring eligible lives are aware of the Carrot benefit, how to enroll, and how to maximize its value to drive sustainable and predictable engagement, retention, revenue, and clinical outcomes. This role will report to Carrot’s Sr Enrollment Marketing Manager, with close collaboration with Carrot’s Customer Success, Marketing Operations, and Marketing teams.
Minimum Qualifications:
- 2-4 years experience in enrollment marketing, demand generation, growth marketing, or a similar marketing field preferred
- Experience with supporting the planning, QAing, execution, and reporting of marketing campaigns and other initiatives designed to acquire new customers via email, direct mail, and webinar channels
- Experience managing the logistics of scheduling/hosting webinars and uploading recordings for on-demand viewing, with flawless management of the details so as not to miss a beat
- Known for out-of-this-world attention to detail and stellar project management skills
- Desire to implement new processes and improve existing ones
- Ability to manage a complex, ever-evolving library of marketing communication assets, ensuring reliable and accurate version control and localization for multiple languages
- Ability to work collaboratively with cross-functional teams
- Comfort and flexibility with the ambiguity inherent in a fast-paced startup environment
- Ability to anticipate potential roadblocks or problems before they arise, not afraid to speak up, flag any concerns, and ask for support or guidance to move forward swiftly
- Self-starter with strong written and oral communication skills
- Must demonstrate an ability to quickly learn new technologies and growth tools/platforms; experience building and editing landing pages in a CMS tool a plus, but not required
- Desire to grow into a marketing campaign manager, enrollment marketing manager, or similar role in the future
Preferred Qualifications:
- Knowledge of marketing tools and platforms such as Asana, Figma, Salesforce, Domo, and Webflow
- Experience in B2B2C, healthcare, or health tech is a plus
Compensation:
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $85,000-$95,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
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