Overview
About the Role
We’re looking for a marketing manager to manage and execute CRM campaigns to engage with Instacart customers. You will work directly with key stakeholders across creative, product, engineering, data science, and marketing partner teams, and will be making a big impact on overarching company goals. Join us!
About the Team
The Instacart marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. Our Consumer CRM Marketing team develops and delivers billions of messages a year across the company’s owned channels (email, mobile push, SMS, and in-app).
About the Job
- Lead conceptualizing, creating, and managing revenue-driving and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.
- Manage CRM campaigns from end to end; strategy, requirement gathering, creative approach and optimizations, building, monitoring, reporting and analysis.
- Develop a rigorous incentive and content testing agenda across CRM campaigns.
- Create and monitor complex journeys, triggers and automations with static and dynamic content
- Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner.
- Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys
About You
Minimum Qualifications
- 3-4 years of hands-on experience executing CRM programs from conception through analysis
- Experience leveraging a complex marketing automation/CRM system like ExactTarget, Braze or Responsys
- Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
- Experience with data-driven marketing and building programs that drive incremental results
- Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail
- Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences.
- Excellent analytical and quantitative skills
- Team player and strong communicator
Preferred Qualifications
- Fluency in HTML/CSS to debug emails ahead of each send
- Experience in the on-demand economy a bonus
- Comfortable with learning new technologies
- Ability to effectively coordinate complex projects with multiple stakeholders
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