Email Marketing Manager - Spotify Advertising

Description

We are looking to hire an Email Marketing Manager to join our Advertising Business Marketing team. The Email Marketing Manager will focus on crafting new marketing campaigns across the globe that convert, retain, and grow our advertising client base.

You will build comprehensive marketing campaigns with a focus on end to end user experience in partnership with our content, design, product and sales teams to deliver tangible business growth for the advertising business. Candidates should have experience building large-scale campaigns, analyzing performance and adjusting approaches accordingly, and working cross-functionally with multiple team members. This position reports to our Associate Director of Growth.

What You'll Do

Be responsible for the creation of Spotify Advertising marketing campaigns from initial concept development through asset delivery and execution

Create data-driven email campaigns and newsletters focused on growing and retaining Enterprise customers, as well as improving the average campaign value

Develop and lead E2E marketing journeys, including concept development, content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization

Expand, grow, and iterate our approach to email newsletter marketing

Collaborate cross functionally with colleagues in CRM, Content, Design, Product Marketing and Product to support initiatives across Spotify Advertising

Analyze data and leverage insights to optimize the content, cadence and targeting strategies of automated emails

Help establish a center of excellence for email standards across the Spotify Advertising business

Develop reporting and analysis of campaign performance to be shared with various audiences ranging from direct colleagues through executives

Own quarterly meetings with the global sales team to share insights on best and worst performing assets and optimization plans

Visualize campaign performance and business impact to the business leads and teams

Who You Are

BA or BS degree; MBA or quantitative degree a plus

5 years of proven success in email marketing and marketing campaign management

2 years experience working with Salesforce Marketing Cloud

You are an emerging authority in how to develop innovative marketing campaigns

You have a deep understanding and love of analytics and data, resulting in concrete data-driven marketing campaigns

You can write copy like a pro and build HTML and AMP script emails

Proven experience in crafting and scaling end-to-end digital marketing campaigns with validated results

Experimentation experience and attitude with a consistent track record of implementing A/B tests, optimizing campaigns and translating data into insights

You have an eye for detail, ensuring accuracy of all copy, links, and template designs in various inbox environments

You understand the requirements for CAN-SPAM compliance as well as the nuances of email compliance in various international regulatory environments (e.g. GDPR, CASL)

You believe in the power of digital marketing and are passionate about the ability of digital engagement to create lasting customer relationships with small and medium sized businesses

You are highly collaborative and have experience engaging with teams cross-functionally

You have strong communication skills, both written and verbal

Where You'll Be

We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location.

This team operates within the EST time zone for collaboration.

The United States base range for this position is $120,185- $171,693 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.