As a Director, Solution Marketing you’ll plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand. Create and maintain solution roadmaps that prioritize features and initiatives based on business impact and customer value.
Responsibilities
- Strategic Narrative, Messaging and Positioning
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- Craft and optimize positioning and messaging (including market, company, platform, and competitive positioning) to equip sales teams to close deals, support successful solution launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
- Deep Solution Expertise
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- Foster a meaningful relationship with delivery leadership; maintain a deep understanding of our current services and solution offerings (and plans)
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- Lead the creation, design, and enablement of our demos; and ensure that all PMM work is guided with intimate knowledge of our solutions
- Sales & SA Enablement
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- Equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, increasing ACV
- Stakeholder Management
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- Act as primary point of contact for all solution related inquires and decisions.
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- Communicate vision strategy and progress to stakeholders, including delivery, alliances, marketing and sales.
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- Work closely with sales, alliances and marketing to develop GTM strategies, sales training and solution positioning.
- Competitive Landscape
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- Gather, analyze, and respond to competitive intelligence, including win/loss analysis, in a timely manner that keeps our customer-facing teams confident and educated on how to articulate how we're better and why we’re winning
- Thought Leadership
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- Stay updated on industry trends, client and Microsoft feedback, and competitor activities to adapt and refine solution marketing strategies accordingly
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- Build event presentations, write compelling articles, and brief decision makers, all in an effort to solidify our position as the thought leader in AI
- Client Focus
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- Work with customer success team to identify robust client use cases; enlist support from broader marketing team to develop use cases that provide quantifiable data to support value propositions
Requirements
- 12+ years B2B product/solution marketing experience with a strong focus on compelling, differentiated, and provocative messaging and positioning
- Experience at a company with ARR > $300M, SaaS or IT consulting, cloud platform (Azure, AWS) and/or data and AI
- Experience developing positioning, messaging for offering packages that serve multiple use-cases, verticals and enterprise markets.
- Ability to master a sophisticated offering with multiple dimensions (including platform, services and partnerships) and simplify into easily digestible yet uniquely differentiated value propositions.
- A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
- Ability to inspire cross-functional teams, tell compelling stories and present with confidence to a broad range of audiences.
- A consistent record influencing a cross-functional and highly diverse distributed team to outcomes. Working closely with delivery management, engineering, analytics, design and other marketing capabilities (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions
- Creative, resourceful, detail-oriented, and well-organized
- Track record of effectively advising senior stakeholders on product/solution positioning and priorities
- Outstanding verbal and written communication skills; very comfortable communicating to senior executives
- Highly effective analytics, listening and critical thinking skills with deep commitment to understanding customer needs
- Strong project management and collaboration skills with the ability to balance shifting priorities and handle ongoing projects
This Job Posting will expire on Monday, July 29, 2024.
