LastPass is looking for Director, Performance Marketing:
We are seeking a dynamic and experienced Director of Performance Marketing to join our team. The ideal candidate will have a strong background in managing paid media campaigns, with expertise in SaaS, PLG, and e-commerce, along with a proven track record of growing a B2B trial motion through paid media channels with positive ROI.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
Lead and mentor a team of digital marketing professionals, providing guidance and support to drive excellence and results. Collaborate closely with internal teams, including, sales, and product, to align paid media efforts with overall business objectives.
What are some of the exciting challenges you will be working on?
- Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers and drive acquisition across both B2B and B2C e-commerce in multiple digital channels.
- Manage and optimize six-figure cross-channel budgets effectively to maximize ROI and achieve performance goals.
- Lead the media planning process, including audience targeting, channel selection, and budget allocation.
- Forecast performance and identify opportunities for scaling campaigns while maintaining profitability.
- Stay updated on industry trends, best practices, and new technologies to continuously improve campaign performance and efficiency.
- Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations for optimization.
- Implement machine learning for automated bidding and LTV
What does it take to work at LastPass?
- Proven expertise and experience driving and managing paid media for a high-volume B2B trial motion.
- Must have experience in both B2C e-commerce and B2B SaaS
- Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithms
- Experience in digital marketing, with a focus on paid media management.
- Proven expertise in managing six-figure cross-channel budgets and delivering measurable results.
- Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms.
- Demonstrated ability to develop and execute strategic media plans that drive business growth.
- Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.
- Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals.
- Detail-oriented with a passion for continuous learning and improvement in the digital marketing space.
