The Media Director plays a key leadership role for the overall health and management of the Omnichannel Activation department, including, but not limited to: paid media strategy, team management and development, process development and enforcement, alignment with social and digital strategy, and continued agency education of technical and media platform knowledge. Equally responsible for developing and delivering innovative, timely and strategic media plans for in-line client needs and ad-hoc new business opportunities.
Essential Functions:
- Team Development and Mentoring.
- Ensures staff understand responsibilities and see clear path forward and necessary steps for growth.
- Provides learning opportunities via educating and encouraging staff to push beyond comfort zone
- Allows open-door policy for troubleshooting and ideation
- Fosters accountability for media strategies and buy recommendations throughout the team
- Process Development and Enforcement.
- Assesses existing processes for ideation and development and ensures they are being followed.
- Where processes do not work or exist, leads the development and implementation of new ones.
- Where possible, ensures standardization across accounts to provide for seamless transitions and onboarding (eg, documents, server and file management, client follow-up documentation, etc).
- Maintains ongoing communications with cross-office counterparts/colleagues to keep processes and resources streamlined
- Oversees financial reconciliation across campaigns
- Business Development.
- Leads and participates in business development initiatives, representing Paid Media and Omnichannel Activation department.
- Mentors junior staff and encourages participation in all omnichannel activities.
- Continuously strives to hone and perfect presentation style and agency responses to typical questions.
- Manages ideation and creation of media work for pitches, as necessary.
- Attends appropriate industry trade shows, introducing and representing the agency.
- Participates in networking events.
- Delivers any leads to Business Development department
- Strategic Consultation.
- Acts as the key point of contact for all media investment opportunities across the PRECISION portfolio
- Offers solid and surprising insights that identify avenues for selling and implementing digital engagement.
- Develops a deep understanding of clients’ business challenges and aligns appropriate methods and solutions.
- Analyzes reports, performs analytics and offers insights and impactful recommendations to achieve best ROI.
- Assesses online audience psychographics, demographics and audience ecosystems to determine effective touch points
- Technical and digital education.
- Continues to educate self, clients and agency on latest trends in pharmaceutical and consumer marketing
- Advises Omnichannel team on media opportunities across client portfolios and helps establish OCE goals across the department
Qualifications
- Minimum Education: Bachelor Degree
- Minimum Work Experience: 7-9 years of agency and media experience within the healthcare field
- Other Requirements (e.g. Skills):
- Media strategy and planning, programmatic media buying, experience with HCP platforms, paid search, DTC and social media, target list matching, NPI/PLD data strategy, measurement & reporting, financial oversight, and strong presentation skills
- Exposure to digital strategy, website development, social media strategy, and CRM program development
- May require a small amount of travel
- Competencies: Communication, Analytical thinking, Flexibility, Initiative, Learning, Teamwork, Thoroughness, Time Management
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