Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social, and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
As the Director of Product Marketing, you will play a critical role in developing and executing marketing strategies to support our online casino and gaming products. This hands-on position focuses on driving user acquisition, engagement, and retention while ensuring collaboration across teams to meet shared goals. You will lead a small team of talented marketing professionals and help elevate RSI's marketing efforts in the highly competitive gaming industry.
What You Will Do:
- Develop and Execute Marketing Strategies: Support the creation, prioritization, and implementation of marketing initiatives that enhance brand visibility, user acquisition, engagement, onboarding, virality, and re-engagement.
- Collaborate Across Teams: Partner closely with the Product, Creative, and User Acquisition teams to ensure alignment on product positioning, launch KPIs, and user experience goals.
- Refine Product Messaging: Help craft compelling narratives and marketing materials that align with the brand voice and performance objectives based on consumer and competitive research.
- Support User Acquisition Efforts: Work with the User Acquisition team to optimize campaign strategy and identify opportunities for growth.
- Leverage Data for Insights: Analyze campaign and user data to refine strategies, measure performance, and adjust tactics as needed to achieve results.
- Lead a High-Performing Team: Manage and mentor a small team, fostering a culture of high trust, high autonomy and a growth mindset.
What We’re Looking For:
- Relevant Experience: 7+ years of experience in digital marketing, ideally within online gaming, casinos, mobile gaming, or a similar fast-paced industry.
- Proven Leadership Abilities: Experience managing small teams and leading cross-functional marketing projects.
- Strong Creative and Analytical Skills: Balance between aesthetic judgment for creative campaigns and analytical expertise to measure results and drive performance.
- Industry Knowledge: Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
- Communication Proficiency: Exceptional written and verbal communication skills to convey ideas and inspire action.
- Agility: Comfortable working in a dynamic environment, balancing multiple priorities while maintaining focus on strategic goals.
Join Us:
At Rush Street Interactive, you’ll be part of a community that loves to create, play, and lead the future of online gaming. We offer competitive benefits, a flexible work environment, and the opportunity to be part of an innovative and exciting company. If you are driven by high performance, strategic thinking, and want to influence the future of online gaming, apply today to join our team!
