Role Overview
We are seeking a Director of Product - Ads + Growth who will lead key consumer advertising and email experiences for members and partners of ID.me Marketplaces. The Product Leader will build a scalable, performance-based ads platform to drive value to the thousands of brands ID.me Shop works with, own Ads pricing, and will serve as the business owner for Ads.
Responsibilities
- Independently drive product strategy, roadmap, and execution
- Empathize with users and understand their needs
- Breakdown problems using First-Principles thinking
- Develop ID.me Marketplaces product vision and strategy
- Define Key Performance Indicators (KPI) for your product
- Write high quality, detailed requirements documents
- Prioritize features using data and insights
- Develop a program plan that incorporates interdependencies between functional areas
- Conduct market research for expansion into new markets and vertical segments
- Collaborate with cross-functional leaders to ensure the commercial success of ID.me’s products
- Operates a high-performance organization. Holds high standards, continually synthesizes the situation, and is able to anticipate risks.
Ideal Qualifications
- 15+ years of building scalable ads platforms and networks
- Undergraduate degree in business, economics, engineering, computer science, or similar discipline
- MBA preferred but not required
- Deep knowledge of ads industry - competition, business models, law, evolving technologies
- Proven track record of launching and scaling “zero-to-one” products as well as driving innovation and growth for mature products
- Ability to drive clarity where there is ambiguity
- Strength in applying processes in a fast-paced environment while maintaining room for flexibility and quick iterations
- Thought leader with successful track record of communicating effectively with senior leadership
Ideal candidate will thrive in the following culture:
- Must have an obsession for building quality products
- Ability to thrive when there are changing priorities and shifting of gears
- Strong oral and written communication skills
- Must be a team player with a strong, self-managing work ethic
- Must be a self-starter with a passion for technology, learning and continuous improvement
Note that candidates must be located in the continental U.S.
Vision: To be the world's leading digital identity network empowering people to control their own information and to prove their credentials across all channels: online, call center, and in-person.
Mission: To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
People: We have an audacious mission. We aim to fix the identity layer of the internet. Billions of people will live better lives with more trust and convenience thanks to ID.me. We are like Special Forces. We take on the most difficult challenges with amazing teammates.
ID.me Core Values: *Don't be a jerk. *Always compete. *Ask questions like a 5-year old. *Inspire people with your passion. *Make something better every day. *Treat each customer like your favorite family member. *Own your mistakes so you can learn from them. *Details are everything. *Communicate like a scientist. *Be truthful (even when it's hard). *Reflect ID.me's values in your actions. *Act like an owner.
ID.me Career Site & Core Values Deck: https://www.id.me/careers#LI-JP1