Director of Marketing Analytics and Operations

Description

We are looking for a strategic and results-driven Director of Marketing Analytics and Operations to lead our Marketing and GTM analytics strategy. This key role will blend operational expertise with analytical thinking to drive growth through data-driven decisions and process optimization. You will play a pivotal part in shaping our marketing approach, empowering the team with actionable insights to improve performance and enhance customer journeys.

In this role, you will develop and optimize a comprehensive Marketing data and reporting framework and work cross-functionally to improve the full-funnel GTM strategy. You will help streamline our marketing technology stack and processes to enhance our customer engagement and achieve our business objectives.

What your day could consist of:

Marketing Reporting Framework: Design and optimize a robust framework that delivers actionable insights into marketing performance and customer journeys, aligning with business goals and marketing objectives

Company-Wide Data and Reporting Strategy: Collaborate with Business Intelligence, Sales Ops, Finance, and Product leadership to develop and execute a unified data and reporting strategy that fuels business growth, ensuring consistency and accuracy in all reporting

Revenue Marketing Funnel Analysis: Analyze marketing campaigns across all channels to identify trends, opportunities, and areas for improvement, while advising on A/B testing best practices to enhance performance and revenue

Tech Stack Optimization: Oversee and optimize the marketing technology stack, including the integration of AI tools to improve efficiency, meet GTM needs, and achieve ROI and security objectives. Work closely with agency partners to ensure effective data collection, analysis, and reporting.

Planning and KPIs: Collaborate with the team in yearly, quarterly, and monthly planning and budget review. Define and track KPIs for marketing and work with the teams on deep analysis and messaging for business read-outs

Team Leadership and Cross-Functional Collaboration: Lead a team of high-performing marketing analysts and operations professionals, fostering a collaborative and data-driven culture. Act as a trusted advisor to the Marketing team and key cross-functional stakeholders regarding revenue marketing performance and growth.

What is needed:

12+ years in marketing analytics and operations/or related experience and 4+ years in people leadership, with a proven track record of leading data-driven initiatives in a marketing environment

B2B SaaS experience, MarTech or adjacent industry experience preferredExperience with SMB, product-led growth and/or self-serve sales motions preferred

Expertise in marketing data modeling, performance tracking, A/B testing, KPI development, and reporting/visualization

Strong analytical skills with the ability to translate complex data into clear, actionable insights

Expertise in analytics and data visualization tools (such as Google Analytics, Adobe Analytics, Looker, Tableau, Power BI), CRM systems (Salesforce, HubSpot, etc.), and marketing automation platforms (ActiveCampaign, Marketo, HubSpot)

Proficiency in Excel, SQL (ideally 2-3 years writing complex SQL queries,) and other data manipulation tools

Ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally

Deep knowledge of global data privacy regulations, ensuring compliance with GDPR, CCPA, and etc

Bias to action with an ability to operate with unknown factors

Builder and operator mentality

Expert communications skills across all mediums, and with all levels of the organization

Highly collaborative and able to work effectively across multiple departments

Strong leadership and team-building abilities, with experience in mentoring and developing talent

Experience with AI driven marketing tools is highly desired.

About ActiveCampaign:

ActiveCampaign’s email and marketing automation platform helps businesses, entrepreneurs, and creators turn ideas into results. By combining your data, AI, and 950+ integrations (including Shopify, Facebook, Salesforce, and Square), ActiveCampaign makes it effortless to create personalized experiences across the entire customer lifecycle.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

ActiveCampaign is the trusted choice to help businesses like yours automate your growth and get more out of your marketing. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 13,500 positive reviews. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.