We are growing rapidly and are looking for a Director of Event Marketing to build and evangelize Hello Heart’s corporate events strategy. We are seeking a passionate leader who understands how events contribute to sales and marketing goals as well as company strategic initiatives. The ideal candidate must be a strategic advisor to sales and marketing teams but also able to roll up their sleeves and get the job done.
You will work with a cross-functional team of leaders to drive and execute event strategy with key players across marketing, strategic alliances, and sales - establishing vision, process, and ROI. Your work will have a measurable impact on the growth of Hello Heart. This hands-on role will require you to understand and manage the details of event strategy, planning, and execution including creating a compelling presence at a myriad of events.
This person will report to the head of enterprise marketing and will manage a team of event specialists.
Responsibilities
- Define a holistic event strategy and annual program budget that aligns with the company’s goals
- Set the vision for compelling event presence and experiences
- Collaborate with executives and team leaders across the company on strategic, high-visibility events
- Work with various stakeholders in creating event-related content, including presentations, booth messaging, and more.
- Create a standardized process, budget, and planning (staff, giveaways, etc.) for events
- Work closely with operations to track event ROI and contribution to the company’s KPIs
- Create, maintain, and communicate a detailed calendar of events
- Experience developing strategic event programs and taking them to market including annual budget management and planning on behalf of multiple departments
- Demonstrable understanding of all event marketing and planning phases including promotions, traffic drivers, staff training, logistics, KPIs and metrics.
- Experience with contract negotiations and world-class vendor selection
- Be the “go to” person for all marketing-related activity related to Hello Heart, partner, and industry events, both in-person and virtual
- Flex your creative muscles and work cross-functionally on creative imagery and promotions for events
- Coach a small team of event specialists
The ideal candidate will have:
- Strategic Thinker - create a vision for how to effectively and uniquely position Hello Heart at industry events
- Stellar Communication skills - clarity and conciseness in all written and verbal communication
- Hustle - ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
- A Drive to Collaborate - articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
- Left/Right Brain Balance - can balance creativity/innovation with analytics/data
- Low Ego - it doesn’t fit through the door here
- Organized/Project Management - effectively manage multiple projects and timelines for different stakeholdersPersonal Desire to Change the Lives of Others - mission-driven with high integrity
- Independence - ready to thrive in an environment based on freedom and responsibility
- Travel flexibility; travel may reach up to 50%
- Negotiation skills - stellar ability to negotiate contracts and select world-class vendors
Qualifications
- 7+ years of event marketing experience
- 3+ years of people management and coaching experience required
- 3+ years in digital healthcare and high growth tech strongly preferred
- Proven success driving both virtual and face-to-face events
- Experience working with HLTH, Conference Board & similar conferences preferred
- Experience in a scaling company is a must
- Bachelor’s degree required; MBA a plus
- Experience with enterprise tools, including Salesforce, Google Suite, Pardot, Asana
